Horizon Platforms has embarked on a new venture to distribute Chinese machinery, marking a significant shift in the UK market.
- Horizon Platforms has initiated a new company to sell Chinese equipment, particularly focusing on Dingli machinery.
- The venture positions Horizon Platforms as the exclusive authorised Dingli dealer in the UK, aiming to serve both new and existing clientele.
- This strategic move is set to enhance the availability of scissor lifts and boom lifts to end-user buyers.
- Rory Duggan emphasises a customer-centric approach, ensuring machines meet customer needs and providing long-term support.
The recent endeavour by Horizon Platforms to establish a new dealership for Dingli machinery signifies a remarkable expansion of its operations within the UK. This move is aimed at diversifying the company’s offerings by bringing in machinery from China, specifically focusing on scissor lifts and boom lifts, to cater to a broader range of consumers.
Horizon Platforms has structured its new company to function as the exclusive authorised dealership for Dingli equipment in the UK. This exclusivity enables them to dominate the market of end-user buyers who are in search of reliable and varied access equipment. The decision reflects a strategic intention to solidify relationships with current customers while attracting new ones through enhanced product offerings and support services.
By concentrating on selling both new and used machinery, Horizon Platforms intends to provide a comprehensive solution for consumers, ensuring they have access to both affordable and premium products. Additionally, the company plans to deliver after-sales support, which is critical in maintaining high customer satisfaction and encouraging repeat business. This aligns with Rory Duggan’s vision of offering unmatched customer service and convenience.
Rory Duggan articulates the advantages of machine ownership for construction businesses, highlighting that owning machinery ensures availability whenever required, potentially reducing operational costs in the long run. Duggan’s statement underscores the belief that Horizon Platforms is uniquely positioned to offer solutions that integrate perfectly with customer needs, ensuring longevity and reliability of the machinery.
The feedback received so far has been overwhelmingly positive, signalling strong market acceptance and satisfaction among early adopters of this new dealership model.
Horizon Platforms’ introduction of a Dingli dealership represents a forward-thinking approach to enhancing market availability and customer service in the UK access equipment sector.
