Asset Alliance Group has strategically appointed Andrew Morley as its new commercial director, previously holding the same role at Petit Forestier.
- Morley’s extensive experience in fleet management and alternative fuels will enhance Asset Alliance’s commercial vehicle division.
- Collaborating with sales director Paul Wright, Morley aims to expand contract hire, leasing, and rental activities.
- The appointment aligns with Asset Alliance’s commitment to supporting customers’ decarbonisation journeys by enhancing its alternative fuel offerings.
- The recruitment of Morley follows the hiring of Rob Gwynn as strategic development manager, further solidifying the group’s leadership.
Asset Alliance Group has appointed Andrew Morley as the commercial director of its commercial vehicle division, effectively leveraging his previous experience at Petit Forestier in the same role. This strategic move reflects the company’s aim to enhance its expertise in the sector, especially in terms of fleet management and compliance capabilities. Andrew Morley’s notable career includes a significant tenure as group sales director at Prohire, where he played a crucial role in advancing their electric vehicle initiatives. In addition to this, he has served as sales and marketing director at Schmitz Cargobull UK & Ireland.
Morley will be working closely with Paul Wright, the sales director at Asset Alliance, where their joint efforts will focus on driving contract hire, leasing, and rental activities. This collaboration is set against the backdrop of a broader business strategy aimed at expanding Asset Alliance’s alternative fuels offerings, thereby keeping the company at the forefront of industry trends in decarbonisation.
Willie Paterson, the chief executive at Asset Alliance Group, emphasised Morley’s proven ability to bring new products to market and his extensive experience with alternative fuels as pivotal to the group’s development plans. His expertise is expected to significantly contribute to supporting customers on their decarbonisation journeys, a key focus for the organisation as it looks to future sustainability challenges and opportunities.
This appointment comes hot on the heels of Rob Gwynn joining as strategic development manager earlier this year, a move designed to further the group’s focus on alternative fuel vehicles. Gwynn’s role includes enhancing the number of such vehicles in the fleet, alongside various sustainability projects. The organisation has also strengthened its technical capabilities through the appointment of Amanda Figg as chief technology officer, tasked with overseeing a transformative programme across the business.
Andrew Morley’s appointment marks a significant step for Asset Alliance Group in expanding its alternative fuel and sustainability efforts.
