In an ambitious move, Star Clippers aims to enhance its trade activities and fortify agent relationships, as reported by regional sales manager Nicola Cox. The company’s fourth spotlight campaign targets Costa Rica, illustrating a commitment to specialized destination marketing. January marked a record-breaking booking week, reflecting strategic success. A new taster cruise across Italy and France is set for summer 2023.
In recent developments, Star Clippers has embarked on an assertive strategy to amplify its trade activities and nurture stronger ties with travel agents. This initiative, spearheaded by regional sales manager Nicola Cox, focuses on reinforcing the company’s market presence and enhancing the knowledge and capabilities of its sales agents.
The company’s fourth ‘spotlight on’ campaign has turned its attention to Costa Rica, aiming to equip agents with the necessary tools and insights to effectively market this vibrant destination. Such campaigns are integral in Star Clippers’ approach to showcasing specific locales, thereby fostering a more targeted and informed sales strategy.
Illustrating the success of these measures, Star Clippers reported a record-breaking week for bookings in January. This achievement highlights the efficacy of their campaigns and the increasing demand for unique cruise experiences offered by the company.
Furthering its expansive efforts, Star Clippers has announced a new summer taster cruise, covering Italy and France in a four-night itinerary. This initiative reflects the company’s ongoing commitment to broadening its travel offerings and enticing potential clients with diverse and attractive packages.
Star Clippers’ strategic campaigns and record-breaking achievements underscore its robust position in the cruise industry.
