Hubby, a tech firm, collaborates with Atas to enter the UK market.
- The company aims to enhance connectivity for travellers with its eSim technology.
- Integration with On the Beach allows offering free data to holidaymakers.
- Hubby targets UK agents to leverage mobile connectivity benefits.
- The focus on secure, reliable data improves the travel experience for agents and users.
In a strategic move, Hubby, an Amsterdam-based technology company, has joined forces with the Association of Touring and Adventure Suppliers (Atas) to penetrate the UK market. This collaboration underscores Hubby’s commitment to revolutionising mobile connectivity for travellers by introducing its innovative eSim solution to a broader audience.
The integration of Hubby’s eSim with the online travel agency On the Beach represents a significant advancement, enabling the agency to provide complimentary mobile data to its package holiday customers. This initiative not only enhances the customer experience but also strengthens the agency’s competitive position by offering added value services.
According to Thijs van der Wijk, Hubby’s co-founder, the company’s mission is to facilitate seamless digital connections that substantially improve travel experiences. By joining Atas, Hubby aligns itself with suppliers known for their focus on adventure and tour operations, thereby expanding its reach and influence among travel agents.
Hubby has identified the UK as a lucrative market, particularly in the post-Brexit era where roaming charges pose challenges for travellers. The company’s eSim offers a reliable alternative to costly and sometimes insecure public Wi-Fi, addressing a significant need for secure connectivity while abroad.
Through its collaboration with Atas, Hubby aims to demonstrate to travel agents how the eSim can provide secure and dependable mobile connectivity, a critical consideration in adventure travel. The technology promises to support agents by ensuring their customers remain connected and easily contactable, even in the event of disruptions during their travels.
Moreover, the availability of the Hubby eSim as a supplementary offering allows travel agents to differentiate their services. By providing an ancillary product that enhances customer satisfaction and loyalty, agents can expect an increase in repeat bookings and revenue.
Hubby assures its partners of a straightforward integration process with no upfront costs, employing a pay-per-use pricing model that incurs charges only when utilised by customers. This model reduces risk and encourages adoption among travel agents.
With an eye on future developments, Hubby plans to develop new products based on feedback from their UK partners, indicating an ongoing commitment to innovation in the mobile connectivity sector.
Both van der Wijk and his co-founder Boris Bijlstra express their dedication to improving data connectivity, informed by their personal passion for travel. Their initiative started with Wi-Fi rental solutions, evolving into the current eSim model as a response to the growing demand for portable digital connectivity.
The endorsement from Atas comes as a validation of Hubby’s innovative approach, acknowledging the potential of the eSim technology to significantly enhance the travel sector.
Hubby’s strategic entry into the UK market with its eSim technology signifies a promising development in travel connectivity solutions.
