First Event, a notable player in the event industry, announces the appointment of three new directors, fortifying its leadership team.
- Samantha Ambler assumes the role of People Director, bringing an extensive background in HR and business leadership.
- Claire Knox transitions from Jaywing to First Event as Director of Marketing and Communications, with a 25-year track record.
- Dan Walker joins as Director of Experiences, leveraging his expertise from Emota to drive innovation.
- The appointments are part of First Event’s strategic initiative to enhance its market position and service offerings.
In a significant move to reinforce its executive team, First Event introduces three new directors, as part of its strategic approach to continue evolving within the dynamic events industry.
Samantha Ambler joins the team as the People Director, a position that not only places her on the board but also entrusts her with the development of First Event’s people strategy. Her extensive experience in HR and business leadership, spanning sectors such as banking, energy, and technology, positions her to enhance talent acquisition, employee engagement, and foster a collaborative culture.
Formerly the Marketing Director at integrated agency Jaywing, Claire Knox steps into her new role at First Event with 25 years of rich experience in marketing and communications. Her mandate will include setting the strategic direction for client and partner engagement, aiming to bolster First Event’s reputation as a comprehensive event service provider. This involves focusing on strategy, design, creative aspects, technology, and logistics to deliver sophisticated client experiences.
Dan Walker, appointed as Director of Experiences, is set to oversee First Event’s creative, AV, and digital departments. His previous role at Emota as director and head of meetings and events has equipped him with the necessary skills to infuse intelligent creativity into the experiences crafted for First Event’s clientele.
Adele Woods, the Chief Operating Officer at First Event, emphasised the company’s commitment to being a progressive entity within the events sector. She highlights the strong internal culture and visionary direction of the company, which are critical as the business prepares to enter its next chapter of growth.
These strategic appointments are poised to strengthen First Event’s leadership and enhance its service capabilities.
