Scenic and Emerald Cruises has promoted Jonathan Davies to head of sales, marking a pivotal company shift.
- With Davies’ appointment, the sales team undergoes reorganisation to focus on strategic UK accounts.
- The company’s trade partners can expect more consistent and comprehensive support.
- An expansion in training programmes and new hiring is planned for 2025.
- Jonathan Davies’ leadership is set to fortify agent relationships and business growth.
Scenic Luxury Cruises and Tours along with Emerald Cruises have made a significant strategic move by elevating Jonathan Davies to the role of head of sales. This decision marks a substantial shift in the organisation, reflecting the companies’ commitment to enhancing their sales operations.
Previously a key figure for over two and a half years, Davies has played an instrumental role in fostering growth and strengthening strategic agent partnerships. His new role involves overseeing a reorganised sales team that will focus on strategic accounts across the UK rather than just geographic regions. This restructuring aims to enhance the support provided to key agent relationships, ensuring a consistent point of contact across their business operations.
The leadership team anticipates this change will cement the companies’ positions as providers of industry-leading support and training for travel agents and tour operator partners. Nick Hughes, the director of sales partnerships and strategic growth, expresses, “I am delighted for Jonathan and look forward to working with him much more closely in the coming months.” Such endorsements underscore Davies’ influential role within the organisation.
Further, the company is investing significantly in expanded training programmes and bringing in new recruits, aiming to enhance the capabilities of the trade team ahead of 2025. This forward-thinking approach is expected to provide agents with a more comprehensive range of offers and support, strengthening the agents’ and operators’ ability to grow their businesses.
Now responsible for managing a robust on-the-road sales team, including notable figures such as national key account manager Wendi Hardy and sales managers Lewis Quigley, William Young, and Danny Joel, Davies is expected to bring his strong commercial acumen and natural leadership to drive further success.
Jonathan Davies’ promotion is set to strengthen the company’s strategic alliances and support for its key partners.
