The upcoming CTN & CLIA Cruise Summit aims to equip agents with strategies to succeed in the approaching key selling period known as ‘Wave’.
- Scheduled for 9 October, the event will cover pivotal areas such as marketing tactics including SEO, PPC, and social media.
- Industry experts, including P&O Cruises director Ruth Venn and TikTok’s Hannah Bennett, will offer valuable guidance.
- Venn emphasises on early preparation, suggesting agents carve out time to reflect and plan, while Bennett highlights TikTok’s profound impact on travel sales.
- These discussions underscore the summit’s role as a vital networking and learning opportunity for growth.
The CTN & CLIA Cruise Summit, scheduled for 9 October, is a pivotal event designed to prepare cruise agents for the significant ‘Wave’ selling period. This period, critical for sales success, sees agents engaging in comprehensive marketing strategies ranging from SEO and PPC to dynamic social media engagement. Attendees will gain insights from industry leaders, aiming to enhance their marketing and outreach initiatives.
P&O Cruises director of sales, Ruth Venn, stresses that early and effective preparation is essential to capitalise on the ‘Wave’ period. She advises agents to allocate time for reflection on the past year’s performance, identifying successful strategies and areas for improvement. Venn also recommends early planning of events and seeking supplier collaboration to reinforce marketing efforts.
Central to the event is the role of social media in modern marketing strategies. Hannah Bennett, TikTok travel industry lead, points out the app’s growing influence, with over 200 billion views for travel content. Bennett explains that TikTok provides a unique platform where content, rather than follower count, determines success, thus offering both organic growth and paid advertising opportunities.
Furthermore, Bennett encourages agents, particularly those unfamiliar with social media, to explore the vast array of travel-related conversations and content on TikTok. By understanding these dynamics, agents can effectively integrate social platforms into their marketing strategies, thereby expanding their reach and engagement with potential clients.
Overall, the summit represents an invaluable opportunity for networking and learning. It’s a chance for attendees to hear directly from experts and gain practical tips that can significantly enhance their sales capabilities. By engaging with industry leaders and peers, agents can return equipped with knowledge and connections to drive success during and beyond the ‘Wave’ period.
The CTN & CLIA Cruise Summit stands as an essential forum for fostering innovation and strategic growth within the cruise industry.
