Connective3 investor Vin Chinnaraja, invests in 383, a leading strategic design and technology studio, as they enter their next phase of growth.
Vin Chinnaraja has joined forces with Sukhi Dehal, founder of 383 Group and Canvas Conference, a leading strategic design and technology studio and industry leading product conference. Alongside successfully building and exiting three businesses, Vin also co-founded Connective3, a digital performance marketing agency.
Based in Birmingham, 383 Group is home to a team of 30 specialists, supporting leading brands like Hilton, LVMH, and E.on with a suite of lean services. These include (and are not limited to:) Digital Product Build, Service Design, Friction Mapping, Innovation Sprints, and Prototyping. 383 Group recently launched their own SaaS platform, CustomerVoiceAI, enabling organisations to synthesise customer interviews within seconds.
Their sister brand, Canvas Conference, is a renowned product conference with a 12-year legacy, featuring cutting-edge discussions led by senior leaders from Gymshark, Meta, JP Morgan, and many more.
Sukhi Dehal quote: This partnership with Vin marks an exhilarating new chapter for 383. We’ve always been driven by our passion for creating meaningful digital experiences that truly transform businesses. With this investment, we’re poised to amplify our impact and bring our innovative approach to even more clients globally.
I’m thrilled about the possibilities this opens up for our team, our clients, and the future of digital product design. Together, we’ll continue pushing the boundaries of what’s possible in strategic design and technology, always keeping the human experience at the heart of everything we do.
Miles Welch comments: “383 Group’s customer experience & digital product capability will be a fantastic addition to Vin’s portfolio and clients”.
In a joint statement, Chinnaraja and Dehal said: Few businesses deliver User Experience and Tech expertise at such an advanced level, which is why I’ve chosen to invest in Sukhi and 383 Group. My goal is to support them in expanding their capability in the coming years.
383 Group are a strategic design & technology studio, backed by a team of specialists who create impactful products and experiences for some of the world’s most recognised brands. They solve business critical problems, delivering digital solutions that drive measurable results and sustainable growth via strategy, product, design, engineering, and content.
