Sainsbury’s introduces a Christmas challenge for Nectar members, enhancing seasonal shopping.
- Digital Nectar users can earn 1,500 bonus points via five bespoke tasks.
- Tasks are accessible in the Nectar app, active from 9 October to 15 December.
- The initiative coincides with Sainsbury’s recruitment for 20,000 seasonal roles.
- Alex Naisby, Sainsbury’s executive, highlights the festive engagement opportunity.
Sainsbury’s has rolled out a unique and engaging challenge for Nectar customers, aimed at enhancing their shopping experience during the festive season. The initiative, known as the ‘Count up to Christmas’ challenge, allows digitally registered users to accumulate at least 1,500 bonus Nectar points. Customers are given five customised shopping tasks, which can be completed either in-store or through online purchases. Upon completion of these tasks, participants receive additional bonus points, augmenting the usual rewards collected during their shopping activities.
The challenge runs from 9 October to 15 December, offering ample opportunity for participants to engage with the tasks. Nectar customers can join by simply logging into their account on the Nectar app and selecting ‘join the challenge’ to view their specific tasks. This user-friendly approach ensures easy access and participation for all digital users.
According to Alex Naisby, Sainsbury’s Director of CRM and Loyalty, the challenge returns this year with the intention of providing customers with an enjoyable way to earn more Nectar points. He stated, ‘Whether you like to save them up for a seasonal treat or put them towards your weekly shop, we hope that our customers enjoy getting in the festive spirit with us in the run up to Christmas.’ His comments highlight the dual objective of customer engagement and reward, fostering a festive spirit among shoppers.
Aligning with this initiative, Sainsbury’s is also set to bolster its workforce by creating 20,000 new seasonal roles across the nation. These positions will span various operational areas, including retail outlets, warehouses, and online fulfilment centres, with 18,000 roles to support Sainsbury’s operations and 2,000 roles allocated to Argos. This recruitment drive reflects the company’s preparation for the increased demand typically experienced during the Christmas period.
Overall, Sainsbury’s has effectively merged customer engagement with strategic workforce expansion in anticipation of the holiday season.
