Nestlé is implementing a trial of paper tubs for Quality Street chocolates in selected Tesco stores, marking a significant step in sustainable packaging.
- Over 200,000 paper tubs are set for distribution, containing approximately 150 tonnes of Quality Street chocolates.
- These tubs are designed to reduce virgin plastic usage, are recyclable, and maintain the iconic purple and gold aesthetic.
- The trial will assess consumer feedback and supply chain performance to refine the product further.
- In 2022, Quality Street reduced its environmental impact by switching to recyclable paper wrappers for sweets.
Nestlé is embarking on a pioneering initiative to trial the introduction of paper tubs for its celebrated Quality Street chocolates at selected Tesco supermarkets. This move represents a landmark effort in reducing the use of virgin plastic in packaging. Over 200,000 of these innovative tubs will be distributed, collectively containing around 150 tonnes of chocolates. The trial is a notable step forward in the company’s broader sustainability ambitions.
The newly designed tubs, while maintaining the quintessential Quality Street purple and gold appearance, are crafted to be fully recyclable. They feature an integrated re-close functionality, allowing them to be securely sealed after opening, ensuring usability and sustainability. The aesthetic design of the tubs has been tailored specifically for paper, reflecting the careful attention paid to both form and function in sustainable product development.
Nestlé is keenly observing consumer reactions and gathering input from its supply chain and in-store teams at Tesco. This evaluation is intended not only to measure shopper takeaway but also to refine product execution and identify areas for improvement in sustainable packaging. Quality Street’s senior brand manager, Jemma Handley, highlighted the pride in being the first major brand to trial such an initiative during the festive season.
In alignment with its sustainability objectives, the brand has previously transitioned to recyclable paper packaging for its twist-wrapped sweets in 2022. This switch effectively eliminated nearly 2 billion pieces of packaging material composed of foil and cellulose from Quality Street’s supply chain. The ongoing commitment to environmental responsibility is evident in these concerted efforts to innovate and switch to eco-friendly options without compromising product quality.
The trial of paper tubs for Quality Street exemplifies Nestlé’s commitment to pioneering sustainable packaging solutions.
