Clarks recently unveiled its extensive digital transformation journey at the Drapers Future of Fashion event.
- The transformation initiative was spearheaded by Simon Clarke, CIO of Clarks, alongside Rushi Lala from AbsoluteLabs.
- This ambitious project spanned 18 months, focusing on overhauling Clarks’ e-commerce platform.
- Attendees received insights into the challenges and successes faced during the replatforming process.
- The collaborative approach between Clarks and AbsoluteLabs was highlighted as a key factor in navigating this complex undertaking.
At the Drapers Future of Fashion event, attendees were given a detailed overview of Clarks’ significant e-commerce replatforming journey. Led by Simon Clarke, Clarks’ Chief Information Officer, and Rushi Lala, Managing Partner of AbsoluteLabs, the transformation initiative has been a focal point for the company over the past 18 months.
This transformation endeavour was primarily aimed at upgrading Clarks’ online retail framework. The project was described as ambitious, requiring meticulous planning and execution to ensure minimal disruption to existing operations. Simon Clarke and his team, in collaboration with AbsoluteLabs, embarked on this journey to enhance the digital shopping experience for their customers.
Throughout the process, the team faced and overcame multiple challenges, including integrating new technologies and ensuring the system’s stability. Despite these challenges, Clarke noted that the dedication and expertise of both Clarks’ internal team and AbsoluteLabs were crucial in driving the project forward.
Rushi Lala highlighted the collaborative approach adopted by both companies, which was instrumental in successfully navigating the complexities of the replatforming process. Lala emphasised that such collaboration fosters innovation and problem-solving, essential elements in achieving the project’s objectives.
This 18-month digital transformation project marks a pivotal advancement in Clarks’ approach to modern retail, setting a benchmark for future initiatives.
