Zizzi introduces three new products to Tesco and Waitrose, enriching their dine-at-home offerings.
- In Waitrose, customers can exclusively find the Rustica Aubergine Parmigiana Pizza.
- Both Tesco and Waitrose will feature the Rustica Sticky Pig Pizza, alongside other new dishes.
- Zizzi enhances its menu with the new Pappardelle Beef Ragu and improved Casareccia Chicken Piccante in Tesco.
- These launches reflect Zizzi’s commitment to delivering restaurant-quality meals at home.
Zizzi, the renowned Italian restaurant brand, is launching an array of new products in two major UK supermarkets, Tesco and Waitrose. This initiative is part of their strategic expansion into the retail sector, allowing customers to enjoy high-quality Italian meals at home. Waitrose will be the exclusive retailer for the Rustica Aubergine Parmigiana Pizza, a distinct addition to their grocery range, reflecting Zizzi’s dedication to unique and premium offerings. Customers shopping at either Tesco or Waitrose can also look forward to trying the Rustica Sticky Pig Pizza, which combines high-quality ingredients to replicate the in-restaurant experience.
Expanding further into Tesco’s aisles, Zizzi is introducing several other exciting dishes. These include a robust Pappardelle Beef Ragu, known for its hearty flavours and rich texture. Additionally, Zizzi’s Casareccia Chicken Piccante, which has been newly improved, brings a spicy edge to the pasta offerings, aiming to satisfy consumers seeking bold flavours. Alongside these, Tesco will also stock Italian Ham and Mushroom Rustica Pizza, Piccante Pepperoni, Chorizo Carbonara, and the Carne Piccante Calzone, offering a diverse selection to cater to varied tastes.
Rachel Hendry, Zizzi’s retail and grocery director, expressed enthusiasm about the new launches, highlighting the effort invested in crafting recipes that closely align with Zizzi’s in-restaurant dishes. “We have worked hard to develop unique products and delicious recipes using high-quality, recognisably Zizzi ingredients,” said Hendry. This approach not only strengthens Zizzi’s presence in the supermarkets but also enhances its brand reputation as a provider of premium in-home dining experiences.
Zizzi’s journey into retail began in 2020 with Sainsbury’s and has since seen continuous growth, penetrating most of the UK’s leading supermarkets. Earlier in the year, the brand enhanced its marketing efforts with branded frozen bays in Morrisons and introduced a new meal deal, which helped boost sales significantly, achieving nearly 1,000 pizzas sold daily. This strategic retail growth illustrates Zizzi’s capability to adapt its restaurant ethos to meet the evolving demands of at-home dining.
Zizzi’s latest product launches in Tesco and Waitrose underscore its ongoing commitment to providing quality dining experiences at home, solidifying its retail presence.
