Rob McElhenney and Ryan Reynolds continue to deepen their ties with Wrexham.
- The duo have invested in Wrexham Lager Beer Co, the oldest lager brewery in the UK.
- Their investment aligns them as co-owners with the Roberts family, enhancing local business ties.
- Wrexham Lager Beer Co is set for international expansion under new CEO James Wright.
- Distribution efforts in the US and Canada are planned for the near future.
Rob McElhenney and Ryan Reynolds, co-owners of Wrexham AFC, have further cemented their commitment to the community by investing in the Wrexham Lager Beer Co. This historic brewery, established in 1882, is famed for its 140-year-old recipe and represents a significant cultural asset in the UK. Notably, it even predates Wrexham AFC, which was founded in 1864, underscoring its deep-rooted legacy.
The pair expressed their enthusiasm about their new venture, stating, “As Co-chairmen of Wrexham AFC we have learned a lot. The connection between club and community, the intricacies of the offsides rule and the occasional need for beer – especially after finance meetings.” Their investment makes them co-owners alongside the Roberts family, who have managed the brewery since 2011.
This development is accompanied by strategic leadership changes as James Wright takes on the role of CEO. With a proven track record of overseeing rapid growth within the UK and spearheading international expansion into markets such as Australia, Japan, and Scandinavia, his leadership is poised to drive further success. He emphasized the substantial opportunity this new partnership presents, considering the robust brand recognition and the passion McElhenney and Reynolds bring to the table.
Their strategic approach includes plans to introduce Wrexham Lager to the United States and Canada, markets that promise substantial growth potential. This move aligns with a vision to extend the reach of Wrexham Lager to ‘all the far-flung corners of the globe’, as articulated by Wright. The international expansion not only signifies a commercial enterprise but also highlights a commitment to revitalising a storied brand within the brewing industry.
Rob McElhenney and Ryan Reynolds’s investment in Wrexham Lager Beer Co marks a significant step in enhancing Wrexham’s economic and cultural landscape.
