Windstar Cruises has forged a new partnership with Traveltek to improve its distribution in the UK.
- The collaboration allows travel agents access to Windstar’s GBP pricing and product details.
- This strategic move aims to broaden opportunities for sharing itineraries and content with clients.
- The partnership complements Windstar’s extensive refurbishment plans and website launch.
- Key figures from both companies have expressed enthusiasm for the potential benefits.
In a strategic move to strengthen its market presence in the UK, Windstar Cruises has partnered with Traveltek, a well-known travel technology provider. This collaboration will provide travel agents with access to Windstar’s GBP pricing, product information, itineraries, and ship content. While direct booking through the platform is not possible, this partnership serves as a gateway for agents to share comprehensive product details with clients, facilitating a deeper engagement with the line’s offerings.
This partnership opens substantial opportunities for travel agents to extend their reach and provide clients with a broader spectrum of travel experiences. These experiences span various exotic and sought-after destinations such as Tahiti, the Mediterranean, the Caribbean, Greek Islands, North America, Costa Rica, Panama, and Iceland, giving clients a wide array of choices for their travel plans.
Augustus Lonsdale, head of sales UK & Ireland for Windstar Cruises, highlighted the significance of this partnership by stating that it underscores Windstar’s commitment to UK agents. Lonsdale further emphasised that the timing of this development is opportune given the concurrent launch of a refreshed UK-focused website and a recent multi-million dollar investment aimed at refurbishing the company’s three Wind Class sailing ships. Furthermore, the extension of their successful winter Mediterranean sailings aligns well with this new partnership, cementing a robust strategy for the UK market.
Tracy Sharp, the global director of revenue and supply at Traveltek, shared a sense of optimism about the collaboration. Sharp noted, “We are delighted to announce the latest addition of Windstar GBP pricing for customers based in the UK market.” Her statement underscores a mutual anticipation of the new opportunities that this partnership brings.
Windstar Cruises is committed to advancing its fleet through a multi-million dollar refurbishment initiative. This undertaking involves updating and redesigning its three Wind Class sailing ships, a move that aligns with its broader strategy of enhancing customer experience and expanding its market footprint.
The partnership between Windstar Cruises and Traveltek heralds a significant step forward in strengthening Windstar’s distribution capabilities in the UK market.
