Windstar Cruises has launched its first dedicated UK website, marking a significant step in its trade growth strategy.
- The website introduces GBP pricing, aligning with Windstar’s record booking and sailing year.
- Key features of the site include comprehensive itinerary details, fleet information, and exclusive offers.
- The platform supports the new UK fly-cruise promotion and will drive future business growth.
- Augustus Lonsdale emphasises the website’s role in reinforcing Windstar’s commitment to the UK market.
In a strategic move aimed at amplifying its market presence, Windstar Cruises has unveiled its first dedicated UK website. This development is part of the company’s broader plan to establish a stronger foothold in the UK market, amid an unprecedented year of bookings and sailings. The inclusion of GBP pricing is a notable feature, enhancing accessibility and appeal to the local clientele.
The newly launched website provides potential customers with valuable insights into Windstar’s offerings. Users can explore detailed information about the cruise line, its various itineraries, and its fleet of six ships. This move aligns perfectly with the company’s ongoing UK trade growth strategy, as highlighted by its extensive ship visit programme and partnerships with industry giants like Traveltek and Revelex.
Additionally, the site offers an array of special promotions designed to attract a diverse customer base. These include a recently introduced UK fly-cruise promotion, late deals, and forward-looking offers for the year 2026. Moreover, the weekly seven-for-seven savings, a time-limited deal available for seven days, further enhances the site’s appeal.
Crucially, the website also serves as a significant tool for booking facilitation, guiding visitors to make reservations either through their travel agent or directly via The Cruise Line, Windstar’s UK general sales agent. This direction underscores the cruise line’s commitment to leveraging local partnerships to boost sales and customer satisfaction.
Augustus Lonsdale, Windstar Cruises’ Head of Sales for the UK and Ireland, has affirmed that the website’s launch is a testament to the company’s dedication to expanding its operations in the UK. He notes, “We are currently experiencing strong sales with our best-ever booking and sailing year and record forward business on the books for 2025 and 2026.” The introduction of the site is expected to significantly contribute to further growth and reinforce Windstar’s presence in this key market.
Windstar Cruises’ new UK website is a pivotal element in its strategy to fortify its market position and drive future growth.
