In an era of globalization, digital commerce, and cross-border business expansion, there is one challenge remaining: how to move money internationally with ease, transparency, and trust.
This is the problem Enter was built to solve – and why today it stands out as a competitive alternative to traditional banks and payment solution providers.
First, we set out to solve the biggest global business pain points by redefining cross-border payments.
The core problem is that cross-border financial friction holds businesses back. For a wide range of companies- from startups and SMEs to big and global enterprises – international payments are still often slow, costly, and complicated. Traditional banks charge high fees, take a long time to settle transactions, and offer little transparency across regions. Meanwhile, many fintech alternatives trade personalized support and tailored solutions for generic, one-size-fits-all products.
Now, let’s break down to see what’s happening and the risks involved. This reality creates three core challenges:
Costly international transactions
Traditional banks charge significant fees for cross-border transfers, foreign exchange margins, and incoming and outgoing wire processing, eroding margins and complicating cash flow.
Operational complexity
Managing multiple accounts, currencies and processes across borders takes much time and resources that companies could otherwise direct to growth, along with the added burden of jurisdiction-specific regulations.
Lack of tailored support
Many global payment platforms prioritize scale and automation, but lack the human guidance and consultative support, and businesses have to deal with regulatory, compliance, as well as organizational requirements.
These pain points are well known on the global business arena, with a situation when companies often spend excessive time and money just to enable international transactions instead of focusing on their strategic growth.
This is where Enter steps in with a solution as a seamless, all-in-one global business account. The platform introduces a business-centric approach to international payments and financial operations. With the tendencies for the sector companies these days simplified solutions matter significantly. Designed for companies of all sizes, the platform goes beyond basic payment processing to solve actual business challenges and deliver:
- Global payments that are fast and transparent
Enter lets businesses send and receive money worldwide through SEPA and SWIFT, quickly and securely. Dedicated EUR and GBP accounts and zero incoming fees remove the usual costs and delays of international banking, which becomes obviously vital nowadays.
- Transfers are instant and cost efficient
As in this case transfers are instant and fee-free, reducing the potential constraints for businesses working with global partners, suppliers, or even remote teams. What is important to consider is that there are also no limits on transfer amounts, giving companies the flexibility to scale.
- An efficient platform designed for businesses of any size and complexity
Fully aware that modern businesses have complex capital structures, multiple subsidiaries, and diverse operational needs, Enter’s platform was built with this complexity in mind – delivering tools that work with global business realities, not «roundabout» them.
Today, Enter operates in a crowded landscape that includes global banks, payment processors and specialized fintechs each of them with their own strengths and features, sometimes drawbacks. In this competitive market, Enter differentiates itself in ways to become meaningful with:
- Ensured speed and accessibility
Meanwhile traditional banks statistically can take days to onboard and arrange international transfers, Enter suggested account setup in less than 24 working hours, with rapid onboarding tied directly to business needs.
- Transparent, predictable fees
Offering structured, understandable fees for outgoing transactions, Enter helps businesses forecast costs with more confidence.
- Holistic approach in financial services
Apart from payments per se, Enter goes beyond offering corporate cards, access controls for the team internally, and a range of account tools – thus creating a unified financial ecosystem tailored for growth, not just transactions.
- Human- centric and client- focused support
In a market full of automated support, Enter stands out by offering real people to help – making the customer experience smoother and more trustworthy. Unlike automated platforms that leave users navigating complex issues on their own, Enter emphasizes and practices open, human support simplified in terms of efficiency. Its client-centric approach, moderately and rationally combined with AI support and automation to improve customer support efficiency implies that businesses receive guidance and relationship-driven service, as Enter goes beyond just a dashboard.
Now, let’s see why this matters for businesses today. As more companies expand internationally – driven by digital commerce growth and remote work realities – the need for simple, and transparent payment infrastructure becomes more and more essential. The designers of the platform built it with the principle that it is not just about moving money. The platform gives businesses the freedom to work globally, combining flexibility, that banks lack most often, also with personal support most fintechs don’t offer.
In summary, it is becoming more and more evident that businesses need solutions that cut costs, simplify global payments, and give them control- so they can focus on what matters most: growth.
