WHSmith has introduced its own-brand Christmas sandwich selection, enhancing its food-to-go options.
- Spanning 300 travel stores, the range debuts with eight festive sandwiches.
- The collection features options like the Ultimate Christmas Dinner and Vegan Spiced Parsnip.
- This launch is a part of WHSmith’s strategy to expand its food offerings following increased demand.
- The festive range signifies WHSmith’s commitment to high-quality products for customers on the go.
WHSmith has made a significant move by launching its first-ever own-brand Christmas sandwich range, aiming to elevate its food-to-go offerings across 300 travel stores. This new range is currently available in stores and is a part of the retailer’s exclusive Smith’s Family Kitchen food-to-go line, which includes a selection of eight uniquely crafted sandwiches.
Among the enticing options are the Ultimate Christmas Dinner sandwich, boasting turkey with sage and onion stuffing, and the Merry Miso Chicken served on a brioche bun. For those seeking plant-based choices, the Vegan Spiced Parsnip Christmas sandwich presents an appealing option.
Andrew Harrison, WHSmith UK travel managing director, expressed enthusiasm for this launch, stating: “. . . our new range is perfectly designed to get all our travelling customers into the Christmas spirit.” His statement reflects the retailer’s commitment to introducing festive cheer through their product offerings.
This strategic launch follows the introduction of Smith’s Family Kitchen earlier in the year, which marked WHSmith’s initial venture into own-brand food-to-go products. The development was a response to a significant increase in demand for food items within their travel stores.
WHSmith has reported a notable rise in the food category, now comprising 15% of sales in its UK travel branches. This category is expected to experience further growth as consumer interest in convenient, quality meal solutions continues to mount.
WHSmith’s foray into own-brand Christmas sandwiches underscores its dedication to enhancing customer experience in the travel sector.
