Welzo is a UK based digital health and wellness company, has become the country’s leading online marketplace for supplements and vitamins, offering British consumers access to more than 42,000 products from over 2,700 global brands.
Positioned as the UK’s answer to iHerb, Welzo provides an end-to-end health ecosystem combining AI-driven personalisation, at-home diagnostics, and a vast retail catalogue. The platform’s mission is simple yet transformative: to help people understand their bodies through testing, and to use that insight to choose supplements, vitamins, and wellness products with confidence.
A New Era of Personalised Health
Welzo is the first UK-based, end-to-end digital health platform that enables users to personalise their supplement routines through AI-backed health testing. After completing a simple at-home test, users receive actionable insights into their nutrient levels, hormone balance, and overall wellness profile.
From there, Welzo’s AI engine analyses the results and recommends targeted supplements and vitamins to address specific deficiencies or health goals. This evidence-based approach helps customers cut through the noise of online wellness marketing, offering science-led solutions rather than guesswork.
“Our mission is to make quality healthcare and wellness accessible to everyone in the UK,” said Adonis Hakkim, CEO and Founder of Welzo.
“By combining artificial intelligence with at-home diagnostics, we empower individuals to understand what their bodies truly need. We’re not just selling supplements, we’re delivering clarity, convenience, and trust in a market that often lacks all three.”
Warehouses Across the UK for Faster, Trusted Fulfilment
Welzo’s operations are fully UK-based, with strategically located fulfilment centres in London, Birmingham, and Manchester. This domestic infrastructure allows for same-day dispatch and fast nationwide delivery, ensuring customers receive genuine, high-quality products quickly without the customs delays or authenticity concerns sometimes associated with overseas retailers.
2700 Global Brands in One Trusted UK Marketplace
Welzo’s catalogue spans a vast range of vitamins, minerals, sports nutrition products, and holistic wellness solutions. Customers can shop popular international and British brands directly through Welzo’s verified marketplace, including:
- Buy Nordic Naturals – a globally respected brand known for its high-quality omega-3 supplements and sustainably sourced fish oils.
- Trec Nutrition – a performance-focused sports nutrition line trusted by UK athletes and fitness enthusiasts.
- ecoNugenics – a premium supplement range formulated through advanced nutritional science and clinical research.
Each product listed on Welzo is verified for quality, safety, and ingredient transparency. The company employs a rigorous vetting process, ensuring that only legitimate, evidence-based products make it to the platform.
Integrating AI, Data, and Expert Knowledge
Welzo’s digital infrastructure leverages machine learning algorithms and health data to deliver a truly personalised experience. Customers can combine AI recommendations with results from Welzo’s at-home blood tests, covering essential biomarkers such as vitamin D, iron, hormone levels, and inflammation markers.
The platform then recommends products, including multivitamins, minerals, probiotics, and herbal supplements, matched to each person’s unique profile. This integration of diagnostics, data, and retail makes Welzo the first UK platform to provide an end-to-end journey from testing to treatment support.
In addition to product sales, Welzo offers a comprehensive knowledge hub featuring content written and reviewed by UK-based medical professionals and nutrition experts. Topics include everything from supplement efficacy to gut health, further reinforcing Welzo’s reputation as a trusted authority in digital health.
Commitment to Preventive Healthcare and Sustainability
Welzo’s focus extends beyond eCommerce, the company advocates for preventative healthcare, encouraging people to monitor their wellness regularly rather than reacting to illness.
Through education, sustainable product sourcing, and responsible packaging practices, Welzo is shaping a future where healthcare is proactive, local, and data-driven.
About Welzo UK
Welzo is a UK-based digital health and wellness platform that combines AI-powered personalisation, at-home diagnostics, and online retail. With over 42,000 products and 2,700 brand partnerships, Welzo serves as the UK’s largest marketplace for supplements and vitamins.
The company operates fulfilment centres in the United Kingdom London, Birmingham, and Manchester, enabling fast, reliable service nationwide. Its integrated health testing and AI recommendation engine make it the first end-to-end platform in the UK that connects individual test results to tailored supplement and wellness recommendations.
