In a strategic move, Italy’s Faresin Industries has selected Warwick Ward as the new UK dealer for its diesel-powered telehandlers, succeeding GGR.
- GGR has shifted focus to battery-electric offerings, creating an opportunity for Warwick Ward to step in for diesel variants.
- Silvia Faresin highlights the importance of this partnership in fortifying Faresin’s presence in the UK with experienced partners.
- Ashley Ward, MD of Warwick Ward, praises Faresin’s quality and sees new opportunities in the UK market.
- This collaboration is anticipated to enhance product and service quality for UK customers through combined expertise.
In a noteworthy development, Italy’s Faresin Industries has appointed Warwick Ward (Machinery) as the dealer for its diesel-powered telehandlers within the United Kingdom. This decision follows GGR’s relinquishment of rights to these diesel products as they intensify their focus on Faresin’s battery-electric offerings. GGR had initially taken on the dealership at the start of 2020 and achieved significant success with battery-powered telehandler sales to notable clients such as Flannery, Sunbelt, and M O’Brien. However, GGR expressed limited engagement with representing the diesel-powered range.
Faresin Industries has underscored the strategic importance of their new collaboration with Warwick Ward. Vice President of Faresin Industries, Silvia Faresin, stated, “Consolidating our presence in the UK market with a partner of this experience represents a fundamental step for Faresin Industries. We are thrilled to be able to offer our UK customers high-quality products and, together with the staff at Warwick Ward, a first-class support service.” This statement reveals the depth of Faresin’s commitment to enhancing its market reach and customer service quality across the UK.
On Warwick Ward’s side, Managing Director Ashley Ward expressed enthusiasm for the new venture. He remarked on the return of diesel telehandlers to the market, noting the gap these products fill within their existing offerings. Ward commented on Faresin’s robust reputation for building quality products over its lengthy tenure in the industry, acknowledging the family-owned background that aligns with Warwick Ward’s own legacy. Ward anticipates numerous opportunities to flourish under this new partnership, emphasizing the potential for success as they move forward.
This strategic partnership marks a significant milestone for both companies, as it combines Faresin’s technical expertise in telehandler production with Warner Ward’s market experience and professional service for distribution in the UK. The mutual agreement aims to bridge any previous service gaps while providing UK customers with access to a comprehensive range of diesel telehandlers renowned for their design and performance.
This partnership between Faresin Industries and Warwick Ward is poised to significantly enhance the diesel telehandler market in the UK.
