Warrior, a renowned sports nutrition brand, has secured a sponsorship agreement with Polaris, Europe’s top professional grappling event. This partnership will see Warrior as the exclusive sports nutrition partner for Polaris over the next year.
- Warrior branding will feature prominently at Polaris events, in broadcasts, and on athletes’ apparel.
- A new ‘Warrior of the Night’ award with a £1,000 prize was introduced at a recent Polaris event in London.
- Warrior’s recent achievements include a turnover of £39 million, indicating significant growth.
- Key figures from both Warrior and Polaris express enthusiasm and alignment on the goals of the partnership.
Warrior, known for its Warrior CRUNCH and Warrior RAW protein bars, has entered into a significant sponsorship deal with Polaris, the largest professional grappling event in Europe. This agreement will see Warrior hold the position of exclusive sports nutrition partner for the duration of the next twelve months. This continued partnership reflects Warrior’s commitment to supporting the grappling community and engaging with its core audience.
The agreement provides extensive branding opportunities for Warrior. Their branding will be visible at Polaris events, featured during event broadcasts, and displayed on athletes’ kits, alongside social media promotions. This comprehensive visibility strategy aims to bolster Warrior’s presence in the grappling scene while collaborating with world-class fighters to further promote their brand.
One notable initiative of this sponsorship is the introduction of the ‘Warrior of the Night’ award, which debuted at a Polaris event in London earlier this month. This award comes with a notable incentive of £1,000, enhancing the competitive spirit among athletes and strengthening Warrior’s brand association with excellence.
Warrior’s recent financial performance highlights its rapid growth, with a reported turnover of £39 million in 2024. This achievement underscores the brand’s expanding market footprint and its strategic efforts to elevate its visibility through impactful sponsorships like the one with Polaris.
Kieran Fisher, founder of KBF Enterprises, which owns Warrior, shared his excitement about continuing this partnership, emphasizing the sport’s mainstream growth. He highlighted how Warrior products are developed to enhance both mental and physical performance, aligning with the goals of many athletes.
Roy Billington from Polaris also expressed enthusiasm for the extended partnership with Warrior. He lauded Warrior’s ambition and world-class product line, affirming their status as an ideal partner in the competitive world of professional grappling.
The enduring collaboration between Warrior and Polaris promises significant benefits for both parties, fostering growth and excellence in the grappling sport.
