Viva Cruises is implementing strategic initiatives to enhance its brand presence in the UK.
- The river cruise operator prioritises building strong trade relationships with UK tour operators.
- A dedicated UK sales office aims to boost awareness and sales of Viva Cruises.
- Upcoming launches include the Viva Enjoy, equipped with modern amenities, to sail European rivers.
- Distinctive all-inclusive offerings and year-round cruises set Viva apart from competitors.
Viva Cruises is actively pursuing strategies to elevate its brand awareness within the UK market. The company’s Chief Operating Officer, Andrea Kruse, has articulated a clear vision centered around enriching partnerships with local tour operators, which is pivotal as the brand seeks to establish a more significant foothold in this competitive sector.
With an established PR and communications agency operating in the UK since late 2019, Viva Cruises is focusing on differentiating itself in a crowded market. The recent establishment of a UK sales office underscores their commitment to educating travel agents about their unique offerings and enhancing sales opportunities through strategic partnerships.
The introduction of Viva Enjoy, scheduled for launch in September 2024, is set to capture the interest of both passengers and travel operators. Offering 95 cabins accommodating 190 passengers, along with three restaurants and extensive leisure facilities, the ship is poised to deliver a contemporary travel experience on the Danube.
What makes Viva Cruises particularly distinctive is its comprehensive all-inclusive package. This includes diverse amenities such as full board, beverages, and luxury beauty products. Moreover, Viva Cruises stands out by providing cruises throughout the entire year, offering themed voyages during traditionally off-peak periods.
The continued innovation within their fleet, including the introduction of new ships and the renovation of existing ones, reinforces Viva Cruises’ position as a modern and competitive player in the European river cruise market. This, combined with their tailored approach towards enhancing client experiences, potentiates their growth across key markets like the UK.
Viva Cruises is strategically enhancing its brand presence in the UK by leveraging unique offerings and strengthening trade relationships.
