Vista has achieved unprecedented cruise sales in the year’s first quarter, showcasing significant growth.
- A dedicated 14-member team of specialists surpassed their targets, driving substantial bookings and support for agents.
- Key achievements include comprehensive training and a robust understanding of cruise products by the team.
- Adoption of the TProfile quote platform has played a crucial role in enhancing service efficiency.
- Vista’s approach underscores the importance of expertise and commitment in the cruise industry.
Vista, the in-house tour operator of Hays Travel, has reported ‘meteoric’ sales figures, marking an extraordinary first quarter of the year. The 14-member cruise specialist team exceeded expectations in bookings, agent support, and cruise launches. This achievement comes as a testament to the transformative impact of their confidence, patience, and dedication, as highlighted by Catriona Parsons, the head of cruise at Hays Travel.
A significant element of Vista’s strategy involved equipping their cruise sales team with specialist training. This initiative, supported by collaborations with cruise line partners, allowed the team to develop a deep understanding of the cruise product, fostering an environment where they could effectively meet and exceed customer needs.
The introduction of the TProfile quote platform has significantly bolstered Vista’s operational capabilities. As noted by Bhav Taylor, head of sales at TProfile, the platform has empowered Vista to deliver high-quality, efficient quotes to agents. The platform’s ‘quote reference import’ feature has been instrumental in allowing agents to provide personalised services to their clients, leveraging existing information for seamless service delivery.
Vista’s cruise team operates across the UK, showcasing a nationally integrated approach to cruise sales. The team’s geographical distribution ensures a broad reach, enabling them to cater to diverse needs across the region. This strategic dispersal supports their B2B operations, enhancing the overall efficiency and effectiveness of their service provision.
By prioritising cruise as a central area of focus, Vista has set a precedent in the travel industry for targeted and expert-driven approaches. The company’s commitment to improving product offers and investing in specialised teams signifies a forward-thinking approach that champions both innovation and customer satisfaction in the competitive world of cruise travel.
Vista’s first-quarter achievements demonstrate the power of expertise and technological integration in driving cruise sales.
