The ‘Liverpool, The Ultimate Setting’ campaign aims to capitalise on the growing set-jetting trend by promoting the city’s role in global film and TV productions.
- Liverpool is highlighted as the UK’s most filmed location outside of London, featured in major productions like Harry Potter and Peaky Blinders.
- The initiative seeks to enhance Liverpool’s economy by attracting tourists eager to explore famous film locations, boosting local businesses.
- The campaign is launched in partnership with Liverpool Film Office, celebrating its 35th anniversary with record-breaking production activities.
- VisitBritain research underscores film tourism’s influence, with 91% of surveyed international visitors interested in seeing famous filming locations.
VisitLiverpool has introduced the ‘Liverpool, The Ultimate Setting’ campaign to spotlight Liverpool City Region as a prime site for film tourism, leveraging the ongoing appeal of set-jetting. As the most filmed city in the UK after London, Liverpool serves as a backdrop for significant cinematic projects, inviting global audiences to experience its diverse film history.
Liverpool’s architectural charm and versatility have rendered it a favoured location for a variety of film genres, including blockbusters like Harry Potter, Fantastic Beasts, The Batman, and TV series such as Peaky Blinders. Such productions have significantly contributed to the city’s profile as a desirable cinematic backdrop.
The campaign not only aims to draw cinephiles from both domestic and international realms but also intends to amplify economic activity by increasing hotel occupancy and local business revenue. This strategic move seeks to strengthen Liverpool’s status as a dynamic cultural destination.
With VisitLiverpool’s new initiative, information about film locations will be readily accessible on visitliverpool.com, encouraging tourists to dive into the authentic settings of their beloved films and shows. This digital engagement invites visitors to literally walk in the footsteps of celebrated stars, enhancing their travel experiences.
In coordination with Liverpool Film Office, marking its 35th year, the city has achieved unprecedented levels of film and TV production activity, tallying 301 productions across the region in 2023 alone. Head of Liverpool Film Office, Lynn Saunders, expressed enthusiasm about the continuing vibrancy of Liverpool’s film scene.
Patricia Yates, CEO of VisitBritain, commended the campaign, highlighting the potent draw of film and TV tourism. She noted that the initiative is timely, aligning with broader marketing efforts to attract visitors by showcasing Britain’s renowned filming locations.
Liverpool’s new film tourism campaign seeks to solidify its reputation as a leading location for both filmmakers and tourists, driving cultural and economic growth.
