Virgin Voyages is embarking on new adventures in the stunning landscapes of Alaska.
- The Brilliant Lady will mark the end of its North American premiere with a series of 17 Alaskan sailings.
- Sailings will range from seven to twelve nights, departing from Seattle and Vancouver.
- Destinations include the scenic Ketchikan, Sitka, and Prince Rupert, known for their unique charm.
- CEO Nirmal Saverimuttu highlights the brand’s commitment to exploring new horizons.
Virgin Voyages is set to make waves as it announces its inaugural Alaska cruises, with the Brilliant Lady gracing the waters in summer 2026. These sailings will conclude the ship’s debut tour in North America and promise an unforgettable experience, featuring 17 sailings to the picturesque Alaska. This adults-only cruise line is offering sophisticated itineraries that last from seven to twelve nights. Departures are from both Seattle and Vancouver, setting course for the breathtaking Alaskan and Canadian Pacific Northwest coasts.
One of the highlights includes the first-ever MerMaiden voyage, scheduled to depart from Seattle between 21-28 May. This journey is as much about the experiences on board as it is about the destinations, with stops planned at Ketchikan village set deep within the Tongass National Forest, and the coastal town of Sitka, made popular by the romantic comedy ‘The Proposal’. The ship will also visit Prince Rupert in British Columbia before making its way back to Seattle, giving passengers a comprehensive experience of the stunning wilderness and cultural richness of the northern lands.
According to Virgin Voyages’ CEO, Nirmal Saverimuttu, the demand has been driven by repeat travellers who continuously seek fresh horizons and experiences. The brand has witnessed a remarkable response to their Alaskan itineraries, particularly evident when their ‘Front(ier) of the Line’ passes sold out earlier in the year. Saverimuttu stated, “We have incredibly high repeat rates, so our Sailors [passengers] are always challenging us to seek new horizons.” This commitment to innovation and meeting traveller demands places Virgin Voyages at the forefront of unique cruise experiences.
Starting 31 October, those holding presale passes will have access to these voyages before bookings open to the general public on 13 November. This phased approach in ticketing reflects the high interest and strategic rollout by the company to manage demand efficiently. Earlier in the year, Virgin Voyages had already expanded their offerings with a series of Eclipse Voyages, catering to astronomy enthusiasts keen on stargazing, indicating an acute awareness of consumer interests and trends.
Virgin Voyages’ upcoming Alaskan routes underscore their innovative spirit in the cruise industry.
