Virgin Voyages collaborated with Travel Counsellors in Manchester for a training day.
- The event coincided with a notable increase in ocean and river cruise bookings.
- Participants engaged with Virgin Voyages’ latest offerings and booking platform.
- The day included a special broadcast, ‘TSeaTV’, to present key updates.
- Spanish-themed hospitality marked the event, aligning with the ‘Bring on Barcelona’ campaign.
Virgin Voyages recently partnered with Travel Counsellors for a significant training day at their Manchester hub, amidst a backdrop of rising cruise bookings. The occasion was designed as a “drop-in” event, allowing Travel Counsellors’ business owners and support team to acquire the most up-to-date information and insights regarding Virgin Voyages’ operations and promotional activities.
Facilitated in response to a substantial 37% increase in ocean and river cruise bookings, the event provided a platform for industry professionals to deepen their understanding of Virgin Voyages’ offerings. The theme, “Bring on Barcelona”, aligned with Virgin Voyages’ wave season promotion, aiming to incentivise sales activity within the sector.
Integral to the day was an immersive experience with Virgin Voyages’ booking platform, coupled with a live audience participation in a ‘TSeaTV’ broadcast aired from the company’s own studio. This combination of interactive elements ensured that Travel Counsellors could effectively relay precise and enhanced product knowledge to their clients.
Janet Whittingham, head of cruise at Travel Counsellors, highlighted the importance of this collaboration, stating, “It was wonderful to welcome our valued supplier partner Virgin Voyages… and shine a spotlight on the host of highlights our customers can enjoy on board.” This sentiment was echoed by Jack Atherton, UK sales manager for Virgin Voyages, who expressed delight in partnering for the event, noting the growing passion among Travel Counsellors for promoting Virgin Voyages.
Throughout the training day, attendees were treated to Spanish-themed food and beverages, enhancing the cultural experience in line with the day’s campaign. This detail provided an engaging backdrop to the professional development and networking opportunities facilitated by the event.
The training day successfully reinforced the partnership between Travel Counsellors and Virgin Voyages, enhancing cruise sales expertise.
