Prestigious design prize awarded to METALCRAFT range
Villeroy & Boch Tiles has earned the renowned Red Dot Design Award 2025 in the ‘Product Design’ category for its METALCRAFT series. The innovative tile collection blends bold industrial flair with timeless sophistication, underlining the brand’s global design leadership and creativity. The Red Dot Award remains one of the most sought-after accolades in international design.
Industrial textures reimagined with metallic finesse
The METALCRAFT collection captures the essence of raw metal surfaces through a refined design approach. “With expressive colours such as silver, steel, brown, black and accent tones in copper, brass and petrol, it creates an interplay of light and shadow, shine and mattness, impulsiveness and calm. Depending on the lighting situation, the look alternates between understatement and opulence – always high-quality, always full of character.”
This versatile range includes an array of sizes — from large-format wall tiles at 40 x 120 cm to floor tiles in 120 x 120 cm, 60 x 120 cm and 60 x 60 cm. Perfect for both residential and high-end commercial settings, the series also delivers technical excellence with R10 slip resistance and special surface technologies like VilbostonePlus and CeramicPlus.
Judged by a global panel of experts
The Red Dot Design Award, which has recognised outstanding product design since 1955, saw entries from over 60 countries in 2025. A panel of 43 experts from 21 nations evaluated the submissions on functionality, aesthetics, usability and innovation. “The METALCRAFT series from Villeroy & Boch Tiles impressed with its exceptional design quality in this demanding assessment and was honoured with the coveted award.”
