Savage X Fenty, the iconic lingerie brand established by global music sensation Rihanna, has welcomed a new powerhouse to its executive team.
Vanessa Wallace, a distinguished marketing expert from Nike, assumes the pivotal role of Chief Marketing Officer. Her appointment is expected to catalyse the brand’s growth and elevate its market presence globally.
Vanessa Wallace’s illustrious career at Nike spanned 19 years, marked by nine promotions reflecting her exceptional competence and leadership.
Starting from a district marketing manager role in 2005, she advanced to become the North America head of brand marketing by 2021, demonstrating her strategic acumen and unparalleled vision in marketing.
In her new capacity as CMO, Wallace will oversee a comprehensive range of functions at Savage X Fenty, including brand and product marketing, media, creative, membership, and global communications.
Reporting directly to CEO Hillary Super, she is positioned to steer the brand towards greater consumer engagement and market dynamism.
Wallace’s educational background is as impressive as her professional journey, holding a Bachelor of Science in Corporate Communications from the University of Texas.
During her university tenure, she was recognised not only for her academic prowess but also as an award-winning basketball player.
These early successes laid a strong foundation for her career, fostering essential skills such as teamwork and strategic thinking which are intrinsic to her professional identity.
Hillary Super, CEO of Savage X Fenty, has expressed strong confidence in Wallace’s ability to propel the brand forward. Under Super’s leadership, she aims to broaden the brand’s global reach and foster deeper consumer relationships.
Super describes Wallace as an exceptionally talented marketer tailored for today’s dynamic market needs.
Wallace herself has expressed excitement about joining the iconic lingerie brand, seeing her role as a critical point in the brand’s trajectory.
She is focused on leveraging authentic connections with consumers and plans to continue challenging industry standards through innovation and bold storytelling.
“I am thrilled to join the team and continue building on the brand’s remarkable growth trajectory,” Wallace stated.
Wallace’s extensive experience at Nike is anticipated to bring fresh strategic insights that will invigorate Savage X Fenty’s brand strategy, impacting its product lines and marketing initiatives.
Her mastery of bold storytelling is expected to resonate with Savage X Fenty’s diverse customer base.
By harnessing these strategic elements, Wallace aims to elevate the brand’s market status, contributing significantly to its growth.
As Wallace commences her journey with Savage X Fenty, the industry anticipates significant advancements in marketing approaches and consumer engagement strategies.
Vanessa Wallace’s transition to Savage X Fenty signifies a strategic enhancement in the brand’s marketing arm.
Under her leadership, Savage X Fenty is well-poised to deepen its market presence and revolutionise industry standards.
Her appointment is an exciting chapter for the brand’s global journey.
