Very reintegrates its successful ‘flamingo-filled’ theme for the holiday campaign.
- The campaign makes a nationwide appearance starting 1st November.
- Early shopping is encouraged with a new toy campaign launch.
- ‘Haus of Flamingo’ introduces an exclusive partywear line.
- A collaboration with ITV aims to resolve holiday shopping concerns.
Very has reintroduced its popular flamingo-themed Christmas campaign, reflecting its success in the previous year. This vibrant and eye-catching festive presentation is set to be showcased across screens nationwide beginning 1st November, strategically harnessing the power of visual media to draw consumer attention. The continuation of this theme highlights an effort to repeat past triumphs and captivate audiences once again.
To further engage consumers and stimulate early festive purchases, Very has launched a new toy campaign. This decision not only taps into holiday excitement but also addresses the shopping momentum as the year draws to a close. By encouraging early shopping, Very aims to secure a stronger foothold in the seasonal market, ensuring they meet the needs of proactive shoppers.
The introduction of ‘Haus of Flamingo’ signifies Very’s venture into partywear, expanding its portfolio to include fashionable and festive clothing options. This move is designed to appeal to those looking to refresh their wardrobes for the festive season, aligning with current trends and customer expectations. By leveraging their established branding, Very is poised to attract a stylish audience poised for celebration.
In collaboration with ITV, Very seeks to assist shoppers in navigating their Christmas dilemmas. Through a celebrity partnership, the aim is to offer practical solutions and inspire consumers in their gift-giving and festive preparations. This innovative approach leverages popular media figures to engage with and offer reassurance to the audience, enhancing the consumer shopping experience.
Jessica Myers, the chief customer officer, has indicated that the previous campaign, developed with The Gate creative agency, was notably effective, boasting a 22% increase in target customer consideration. Myers emphasised the importance of consistency in branding, noting that strategic insights and creative collaborations have contributed significantly to campaign success. This year’s campaign aims to build upon these foundations, with early indicators already showing promising results.
Very’s strategic festive campaign blends creativity with data-driven insights, confidently preparing for another successful holiday season.
