Ultimate Finance is expanding its team in Northern UK to enhance service delivery.
- Michael Beer has been promoted to sales director for the North after 10 years at the company.
- The company has recruited Sarah Harrison as regional director in the North West.
- Steve Armstrong joins as an underwriter dedicated to the Northern region.
- These strategic hires aim to support SMEs with customised capital solutions.
Ultimate Finance is strengthening its presence in Northern UK with new appointments, reflecting its commitment to enhancing service delivery in this vibrant business community. Michael Beer, who has been with the company for a decade, takes on a new role as sales director for the North, aiming to leverage his extensive experience to drive growth.
Sarah Harrison has joined the team as a regional director in the North West, bringing valuable insights and leadership to the firm. Her role is crucial in ensuring the company’s services are tailored to meet specific regional demands, enhancing client satisfaction and fostering robust business relationships.
Steve Armstrong’s appointment as an underwriter dedicated to the Northern region is another strategic move to bolster the team’s capabilities. This addition is expected to further solidify Ultimate Finance’s position in the competitive asset-based lending sector.
The company achieved its highest ever half-year results, with a remarkable 44% increase in new business compared to the previous year. These hires are pivotal in sustaining that growth trajectory, particularly in the North West, Yorkshire, and Scotland. Michael Beer emphasises the importance of obtaining feedback from business introducers to refine services and maintain high performance.
Emphasising the importance of robust regional strategies, Michael Beer states, “The North has a vibrant business finance community.” His focus on strengthening team dynamics is a testament to the company’s commitment to delivering exceptional customer service and expanding its market reach.
Ultimate Finance’s strategic hires underline its dedication to expanding its influence and service quality in Northern UK.
