Fashion Revolution’s 2024 Transparency Index has seen no UK brands make it to the top 10, raising questions about transparency and ethical practices.
German brand Puma scored the highest with 75%, highlighting areas others, like UK brands, need to improve. Superdry was the UK’s highest scorer at 38%.
The 2024 Transparency Index by Fashion Revolution has placed German sportswear brand Puma at the forefront with an impressive score of 75%. Demonstrating its commitment to transparency, Puma leads the rankings followed by high-end fashion brands such as Gucci and popular retailers like H&M. This annual index reviews public disclosures from major global fashion brands to assess their transparency levels.
The Fashion Revolution report evaluates the public transparency of 250 of the world’s leading fashion brands. These companies are invited to review a detailed questionnaire to enhance the assessment process. According to the report, brands that engage directly in this process tend to achieve higher scores, suggesting active participation plays a crucial role in transparency.
A total of 32 brands scored a shocking 0% on the transparency index. This list includes significant names like Aeropostale, Forever 21, and Tom Ford. The absence of transparency in these brands is stark, underlining a broader issue within the fashion industry that transcends geographic boundaries.
The ‘What Fuels Fashion?’ campaign by Fashion Revolution calls upon brands to invest at least 2% of their annual revenue in sustainable practices. Emphasising the need for a conscientious energy transition, this initiative seeks to align industry practices with global sustainability goals.
Fashion Revolution’s research highlights that transparency is not merely about public relations. It’s about accountability and building trust with consumers. As more international brands embrace this, the onus falls on lagging brands to follow suit and improve their practices.
As these pressures mount, those brands that adapt and innovate will likely find themselves in favourable positions in future transparency indexes. Aligning business strategies with ethical standards is crucial not only for environmental reasons but also for maintaining brand reputation.
UK brands have a clear opportunity to revamp their strategies and embrace transparency. By following the lead of international brands, they can improve their scores and, more importantly, their trust with consumers.
Fashion Revolution’s report underscores a challenging yet crucial opportunity for UK brands to enhance their transparency.
Embracing these changes could not only improve scores but also foster increased consumer trust and global competitiveness.
