The UK cruise sector is experiencing a remarkable transformation, drawing in a new wave of holidaymakers and nearing pre-pandemic demand.
- Latest figures indicate 1.7 million UK and Ireland holidaymakers cruised in 2022, approaching 2019 levels.
- The Mediterranean remains a top destination, with Northern Europe and the Caribbean also popular among travellers.
- Cruising intent is robust, with 85% of passengers planning future sea holidays and 60% intending to cruise in the next two years.
- The industry is successfully appealing to diverse age groups, with average traveller age standing at 55.8 years, while sustainability awareness among travellers rises.
The UK cruise industry, according to the Cruise Lines International Association (CLIA), is undergoing significant innovation and attracting a growing number of holidaymakers. In 2022, approximately 1.7 million cruise enthusiasts from the UK and Ireland embarked on cruises, a number that aligns closely with the demand levels of 2019, prior to the pandemic. This resurgence reflects the concerted efforts of the sector to innovate and diversify its offerings.
A preferred destination for these travellers is the Mediterranean, capturing the interest of 38.4% of passengers. Northern Europe and the Caribbean follow, securing 29% and 10.6% of the market, respectively. This trend underscores a broadening interest in diverse geographical locales among cruise guests from these regions.
Cruise enthusiasm remains robust, as evidenced by the fact that 85% of passengers express plans to embark on another sea voyage, an increase of 6% since 2019. Additionally, 60% of these individuals aim to cruise within the emerging two-year window, demonstrating a marked recovery in consumer confidence and desire for cruise experiences.
Notably, 70% of individuals new to cruising would now consider trying this mode of travel in the upcoming years, rising slightly from 68% in March 2022. This demographic shift points to an industry successfully capturing the interest of a broader, more diverse audience.
Sustainability awareness is growing among British cruise passengers, with 76% reporting increased consciousness of environmental and sustainable tourism practices over the past year. This shift in passenger awareness aligns with the cruise lines’ ongoing commitment to sustainable practices.
Thomas Mahoney, Cunard’s sales director, cited the year 2022 as particularly successful, with 2023 already set to surpass previous records. He noted, “Queen Anne’s maiden season and her newly-launched maiden world voyage are proving to be particularly popular with guests.” His statements reflect an industry buoyed by new and repeat holidaymakers, capitalising on the momentum to further expand its reach.
Ben Bouldin, CLIA UK & Ireland chair, emphasized the sector’s dedication to innovation and diversification, which is integral to the cruise industry’s continuing success and economic contribution. This perspective highlights the industry’s proactive stance on sustainability and capability to stimulate economic growth.
Andy Harmer, CLIA’s UK & Ireland MD, remarked on the expansive appeal of cruise holidays that cater to a variety of interests, from active and cultural experiences to onboard relaxation and entertainment. He underscored the rising interest among first-time cruisers, illuminating the sector’s capacity to allure a wide-ranging audience.
The UK cruise sector is on an upward trajectory, appealing to a broader demographic and reaffirming its economic significance while promoting sustainable tourism.
