The US Travel Association appoints Tyler Gosnell to enhance international inbound travel.
- Gosnell previously worked as Visit Salt Lake’s brand and marketing officer.
- He will collaborate with key players to grow the US’s international travel market.
- The role focuses on preparing for upcoming major sporting events in the US.
- Gosnell brings vast experience in global market strategies.
The US Travel Association has made a significant appointment by naming Tyler Gosnell as the managing director for international inbound travel. This newly created role reflects the organisation’s commitment to expanding and enhancing the United States’ position in the global travel market.
Gosnell, who previously served as the chief brand and marketing officer at Visit Salt Lake, is tasked with bringing together leading figures in the international travel sector. His role is to identify new opportunities and strategies that will boost the US’s market share in this competitive field.
According to Geoff Freeman, president and CEO of the US Travel Association, Gosnell’s appointment comes at a strategic time as the United States gears up for a series of major sporting events over the coming decade. Freeman emphasised Gosnell’s extensive expertise, enthusiasm, and successful collaborations within the industry as key reasons for his selection.
Gosnell himself expressed a keen interest in developing innovative solutions and strengthening the US’s competitive edge globally. His past roles have equipped him with a wealth of experience in international marketing and brand strategy, making him a strong asset to the US Travel Association.
Previously, Gosnell held positions such as the head of global markets for the Royal Commission at Saudi destination AlUla and as the international marketing director at Visit California. His diverse background underscores his capability to lead the US’s international travel initiatives effectively.
Tyler Gosnell’s appointment marks a pivotal step for the US in strengthening its international inbound travel market.
