Celebrating a milestone, Tui UK’s Holiday Villages are marking their 20th anniversary. This beloved all-inclusive family vacation concept continues to capture the hearts of consumers. Recent research reveals intriguing trends about family travel preferences. Parents now prioritise experiences they didn’t have in childhood. The results offer a glimpse into what makes an ideal family holiday today.
Celebrating two decades, Tui UK’s Holiday Villages have firmly cemented their place as a popular choice for family vacations. The success of these all-inclusive resorts is underscored by their diverse dining options, which include a mix of buffet services and a la carte restaurants. Moreover, entertainment extends beyond dining, offering snack bars, ice cream stands, and engaging evening activities for children.
A recent survey commissioned as part of the 20th-anniversary celebration sheds light on evolving family holiday trends. Findings indicate that the average British family takes at least three breaks a year, with a significant number of parents—46%—taking their children on more holidays than they experienced as children. This shift underscores a growing emphasis on creating enduring memories through travel.
Revealing the essential components of a successful family holiday, the research highlights water parks, breakfast buffets, and child-friendly food options as top priorities. Notably, 42% of families consider water parks vital, while 41% value extensive breakfast selections and accessible meals for children as holiday staples.
The study further identifies that nearly 37% of parents deem adventure playgrounds crucial for a memorable holiday experience. Other important features included a diverse selection of dining options (37%), unlimited ice cream (36%), and all-encompassing resort amenities (34%). Safety and fun are also key, with 33% of those surveyed appreciating pools with shallow ends, and 25% favouring giant inflatables and live music.
Stephen Bracegirdle, head of retail for the UK & Ireland, affirms the enduring appeal of Holiday Villages, suggesting that their popularity derives from a longstanding loyalty linked to their origins with First Choice superstores. According to him, customers frequently laud the exceptional hotel standards and the comprehensive facilities for children, fostering repeat visits.
Natalie Johnson, product manager for Tui Holiday Villages, reflects on the changing dynamics of holiday-making over the past 20 years, emphasising the importance of family time away from daily pressures. According to her, the survey confirms that the core ingredients for a perfect family holiday remain unchanged: a variety of inclusive dining options, stimulating activities, and all-day entertainment for children.
Tui UK’s Holiday Villages continue to set the standard for family holidays, blending tradition with evolving expectations to create lasting memories.
