The latest Halloween campaign by Matalan promises to combine fun and functionality, aligning with the brand’s core message.
- Running through October, the campaign showcases Matalan’s latest brand proposition: ‘We Get It, We’ve Got You’.
- Central to the campaign is a new television advertisement highlighting family experiences during Halloween.
- Charlotte Dewhurst of Matalan emphasises that the campaign puts customers at the forefront, catering to all their Halloween needs.
- The media strategy, managed by Havas Media, sees the campaign promoted across social, digital, and in-store platforms.
Embracing the festive spirit, Matalan’s new Halloween campaign, crafted by McCann Manchester, is designed to captivate audiences throughout October. The campaign centres on Matalan’s invigorated brand proposition, “We Get It, We’ve Got You”, promising both entertainment and practicality for the Halloween season.
A newly launched 10-second television advertisement forms the core of this campaign. It vividly portrays the essence of family enjoyment amidst the Halloween chaos, capturing both the excitement and challenges faced during this holiday. The advertisement is aimed at resonating with both children and their parents, balancing fun with convenience.
Charlotte Dewhurst, Matalan’s Director of Marketing, underlined the importance of customer centrality in their campaign. She insisted, “Putting the customer at the heart of everything we do, whether it’s costumes for the kids, pyjamas for adults, or decorations to spook up the house, Matalan has everything you’ll need to celebrate Halloween in style!” This statement reflects Matalan’s commitment to meeting diverse customer needs.
Executive Creative Director at McCann Manchester, Imogen Tazzyman, also highlighted the campaign’s wide-ranging appeal. She noted the dual nature of Halloween as both exhilarating for kids and a logistical challenge for parents. She stated, “Luckily Matalan has got you covered on everything from the costumes to the decorations – so you can keep it more treat than trick this year. Just don’t forget yourself!”
The campaign’s reach is bolstered by a strategic media placement plan executed by Havas Media. By leveraging social, digital, and in-store channels, Matalan aims to maximise exposure and ensure that their message reaches a broad audience. Such a comprehensive media strategy is intended to enhance customer engagement and drive sales during the Halloween period.
Matalan’s Halloween campaign encapsulates a strategic blend of creativity and customer-focused solutions, promising an engaging and successful season.
