The Travel Village Group has launched a new training and development academy.
- The academy specifically targets business owners interested in river cruises.
- The inaugural course, the River Cruise Academy, is a six-month programme.
- Participants will benefit from both in-person and virtual training sessions.
- Graduates will be recognised at the Clia Riverview Conference.
The Travel Village Group has introduced a comprehensive training programme aimed at empowering its business owners who are keen to explore new sectors, particularly river cruises. This strategic initiative underscores the company’s commitment to enhancing skills and broadening the knowledge base.
Developed by Amanda Taylor, the business development manager, and Richard Cross, the group commercial manager, the River Cruise Academy is the first of a series of educational modules. This programme provides participants with extensive training, industry support, and marketing strategies to effectively sell river cruises—a sector yet to be fully realised in the UK.
Participants in this academy will engage in multiple learning formats, including face-to-face meetings, virtual sessions, and immersive field trips, ensuring a well-rounded educational experience. The course runs for six intensive months, beginning in September 2024 and concluding in March 2025. Key aspects include brand education, itinerary planning, and system management.
An added benefit is the opportunity to partake in two familiarisation trips, offering real-world experience in the river cruise sector. Local events will be organised, facilitated by the Travel Village Group alongside a cruise operator, to further enhance practical learning.
Brad Bennetts, head of sales at APT & APT Travelmarvel, highlighted the alignment between Travel Village Group and its partners’ objectives to educate potential river cruisers. “This travel style is one of the most compelling ways to explore the world,” he remarked, emphasising the unparalleled experiences river cruising offers.
The initiative culminates at the Clia Riverview Conference, where participants will officially graduate. This distinctive academy stands out in the travel industry, providing an unparalleled journey for business owners to confidently promote and manage river cruise bookings.
The Travel Village Group’s academy sets a new standard in training, equipping business owners with the essential tools to succeed in the river cruise market.
