The travel industry is trailing behind in using artificial intelligence (AI), according to the head of the World Travel and Tourism Council (WTTC).
- Julia Simpson emphasised the potential of AI as a boon rather than a threat to jobs within the travel sector.
- Despite some leaders pushing forward, overall progress in AI adoption in travel and tourism is slow.
- AI could automate repetitive office tasks, freeing staff for roles that involve direct customer interaction.
- If embraced effectively, AI promises significant benefits for travel and tourism, according to a recent report.
The World Travel and Tourism Council’s chief executive has raised concerns about the travel industry’s slow adoption of artificial intelligence. Julia Simpson expressed her perspective in an interview, suggesting that while AI offers more opportunities than threats, advancements within the sector are noticeably lagging compared to others. She noted that there are, however, certain pioneers in the industry setting a benchmark for AI integration.
Simpson explained that AI should be viewed as a beneficial evolution in the workplace. She pointed out that the technology is expected to take over mundane and repetitive tasks, which often dominate back-office operations. This shift would allow employees to engage in more interactive, customer-centric roles, adding value to the overall service they provide.
In addressing concerns about AI potentially displacing jobs, Simpson maintained that it would instead lead to enhanced efficiency and the potential for redeployment into rewarding roles. She argued that while some job types may evolve or lessen, AI’s capacity to improve operational efficiency cannot be ignored.
Furthermore, recent studies underscore the unique advantage the travel and tourism sector could gain from fully embracing AI. By capitalising on these technological innovations, the industry stands to grow significantly, enhancing service delivery and operational effectiveness.
The travel sector must accelerate its AI adoption to fully realise its potential benefits.
