Exploring the impact of B Corp certification on travel business success.
- Inside Travel Group boasts a record-breaking year, attributing success to B Corp status.
- The group achieved B Corp certification, endorsing ethical and profitable synergy.
- A comprehensive 2023 Impact Report outlines the firm’s dedication to responsible travel.
- Sustainability initiatives have led to financial growth and enhanced recruitment.
Inside Travel Group has marked 2023 as its most prosperous year, with the company’s newfound B Corp status serving as a pivotal factor in its success. The certification, obtained in May 2023, recognizes businesses that effectively merge profit-making with purposeful ethical practices, thus underscoring the value of sustainable business models.
The journey to becoming B Corp certified involved a stringent evaluation process, where Inside Travel Group evidenced its commitment to social and environmental responsibility. Moving forward, the company has released its inaugural 2023 Impact Report, detailing the strides made in its sustainability journey while functioning as a B Corp entity.
In 2023, the travel brands InsideJapan and InsideAsia welcomed nearly 11,000 travellers across ten Asian destinations, generating an unprecedented revenue surpassing £51 million. The company actively pursued carbon offset policies, resulting in the offsetting of 50,695 tonnes of CO2, alongside its ‘Giving Back’ initiative which raised £128,000 for charities.
Sophie Walker, the global head of sustainability at Inside Travel Group, highlights the multi-faceted approach the company adopts toward responsible tourism. Initiatives include carbon reduction, community support, and conservation projects. Further, the ‘Every Trip Offset’ policy exemplifies this commitment, promoting environmental projects such as wind turbine efforts in India and conservation work in Borneo.
Partnerships with global charities support families in need, echoing the company’s ethos of giving back. In 2023, the staff invested 380 volunteer hours in diverse efforts, ranging from conservation to community projects, reinforcing the company’s dedication to positive social impact.
Co-founder Alastair Donnelly noted that B Corp certification not only enriched the company’s financial landscape but also enriched its workplace culture and talent acquisition. He emphasised transparency and accountability as core values emanating from their B Corp commitment.
In anticipation of future challenges, the sustainability team is set to expand in 2025. The Impact Report serves as a robust reflection of the company’s resolve to address issues such as carbon impact from long-haul travel and the broader challenges of overtourism. Inside Travel Group aims to redefine tourism by intertwining cultural experiences with significant environmental and social contributions.
Inside Travel Group exemplifies how ethical business practices can lead to both financial success and meaningful social impact.
