Travel Counsellors in Manchester has reached an impressive £1bn sales target, reflecting increased demand in personal travel services.
- The company achieved £735m in leisure sales and £265m in corporate sales by August 2024, highlighting its diverse client base.
- Over 155,000 leisure bookings and more than 164,000 corporate bookings were recorded, showcasing significant customer engagement.
- Top leisure destinations included the Mediterranean, the USA, and Southeast Asia, with cruise holidays contributing nearly £50m in sales.
- The company aims to double in size over the next 3-5 years, leveraging its strong market position and technology-driven model.
Manchester’s Travel Counsellors has successfully reached its ambitious £1bn sales target for the year ending August 2024, evidencing the company’s successful strategy amidst growing demand for bespoke travel experiences. This financial milestone underscores the effectiveness of its innovative approach to travel services, which prioritises personalised customer interactions and expert service.
The firm recorded £735m in sales to leisure customers, alongside £265m from corporate clients, predominantly small and medium enterprises, thereby illustrating its robust engagement across different market segments. This achievement was supported by the completion of over 155,000 leisure bookings and more than 164,000 corporate bookings during the specified period.
Significantly, the company’s leisure sales were marked by a notable trend favouring popular destinations such as the Mediterranean, the USA, and Southeast Asia. Additionally, the continued popularity of cruise holidays, which generated nearly £50m in sales, points to a strong consumer interest in diverse travel packages.
Tailored travel packages, a hallmark of the Travel Counsellors’ brand, accounted for £364m in revenue, reinforcing its reputation as a leading tour operator. The introduction of 297 new Travel Counsellors, a 7% increase from the previous year, expanded their community to 2,121 members, thus enhancing its market capability and service range.
CEO Steve Byrne highlighted the £1bn sales milestone as a pivotal moment for Travel Counsellors, expressing gratitude for the team’s dedication and articulating a vision for further growth. Byrne emphasised a strategic goal to double the company’s size within 3-5 years by leveraging their scalable, technology-led business model and their commitment to disrupting the travel market with personalised service.
Travel Counsellors’ achievement of their £1bn sales target signifies a strategic success and sets the stage for future growth.
