A competition hosted by Regent Seven Seas Cruises awarded a Fabergé pendant worth £6,000 to a travel agent.
- Dan McMahon from Six Star Cruises emerged as the winner by booking any 2024 sailing as part of the competition.
- The initiative forms part of Regent’s efforts to strengthen relationships with travel agents through their new business development team.
- Regent Seven Seas Cruises has introduced ‘Regent Elevate’ to empower travel agents with training and marketing resources.
- Completion of exclusive online courses could reward travel partners with prestigious titles and financial incentives.
In a notable achievement, Dan McMahon, associated with Six Star Cruises, secured a Fabergé pendant valued at over £6,000, after successfully participating in a competition by Regent Seven Seas Cruises. By booking a 2024 sailing, McMahon’s entry stood out, earning him this unique ‘Colours of Love Rose Gold Diamond & Ruby ‘180’ Egg Pendant’, an accolade that left him both thrilled and surprised at his newfound fortune.
The competition coincides with Regent Seven Seas Cruises’ strategic initiative to bolster its collaboration with travel partners. Integral to this initiative is the formation of a new business development unit. This team, under the leadership of Ed Lang, director of strategic accounts and business development for the UK and Middle East, reports to Paul Beale, vice president of sales UK. As this team expands, it signifies the cruise line’s commitment to fostering robust partnerships.
Central to Regent’s strategy is the introduction of the ‘Regent Elevate’ programme. This approach is anchored on three pivotal elements: Elevated Insights, Elevated Support, and Elevated Growth. Each element is crafted to equip travel agents with the requisite skills and tools for success. Caroline Smith, managing director international, asserts the programme’s pivotal role in enhancing agent capabilities through comprehensive support mechanisms.
Elevated Insights focuses on enriching agents’ expertise in the luxury cruise sector. This is achieved through targeted training sessions, insightful market research, and advisory services on diverse marketing strategies. Furthermore, the programme includes RSSC University, an online educational platform offering multi-tiered courses that elevate agents’ understanding of the Regent brand, rewarding successful participants with ‘associate,’ ‘batchelor,’ and ‘masters’ designations depending on their level of achievement.
Meanwhile, Elevated Support delivers tangible resources such as sales and marketing tools, including a streamlined online marketing asset portal known as Marketing Central. In parallel, Elevated Growth is designed to motivate agents with trade-focused incentives, including promotional activities and exclusive offers. Notably, Regent’s ‘Upgrade Your Horizon’ initiative provides enticing options such as suite upgrades and reduced deposit requirements.
The focus on training and development hit a significant milestone with the unveiling of RSSC University. As Beale explains, this innovative tool is a testament to Regent’s dedication to enabling agents’ business growth through structured learning and substantial incentives. Agents who excel in the online modules and swiftly apply their learnings stand to gain a £300 incentive, further energising their engagement with the Regent brand.
The initiatives by Regent Seven Seas Cruises highlight a forward-thinking approach to fostering strong agent partnerships through structured support and rewarding incentives.
