TRAIT, formerly known as twaiv, has rebranded and secured €1 million in seed funding. This Berlin-based AI-driven training app is set to revolutionise personalised training for athletes, focusing on both performance and well-being.
This funding comes from HTGF, Better Ventures, and private investors, aiming to enhance TRAIT’s empathetic approach to AI training. With a new name and fresh capital, TRAIT is well-positioned to advance its vision of supportive and adaptive training experiences for runners.
Empathetic Approach to Training
The freshly acquired funding is a pivotal step for TRAIT, supporting the app’s progression towards an empathetic and adaptive platform for runners. The goal is to deliver a training experience that prioritises not just physical prowess but mental resilience and overall well-being. This is seen as a benchmark approach to revolutionising traditional fitness methods, blending technology with compassion.
Johannes Dierkes from HTGF commented on TRAIT’s direction, highlighting their excitement for its innovative and empathetic AI training model, which aims to empower athletes by nurturing their physical and mental strengths.
Rebranding and Accessibility
Rebranding from twaiv to TRAIT marks a new chapter for the app, now easily accessible on both Android and iPhone. This strategic move is designed to broaden their user base and expand accessibility, enticing more runners to explore personalised training offerings.
The relaunch under the TRAIT brand aims to resonate with users seeking not only high performance but also a nurturing training atmosphere that adapts to personal needs. This shift underscores the commitment to flexibility and user-centric innovation.
Addressing Core Challenges
The TRAIT team identified that many runners were hindered by inflexible plans and a lack of a supportive network. These issues, rather than mere absence of statistics or exercises, were key factors in unmet fitness goals.
By tackling these obstacles directly, TRAIT ensures that users receive adaptable plans and a robust support network, preventing setbacks as life evolves. This proactive approach is central to their mission of inclusivity and progress.
Raphael Jung, TRAIT’s CEO, emphasised the app’s ability to recreate the empathy and comprehension of a human coach, combining sports science with AI to foster genuine social and mutual support among users.
The Mission Behind TRAIT
TRAIT was established with the mission to unify science-based training with a strong sense of community, as articulated by its founders Raphael Jung and Matthias Ettrich. They envision an environment where users can achieve fitness goals within a supportive framework.
Since its inception in 2021, TRAIT has grown its user base by 178% annually, leveraging individually tailored running plans and virtual coaching to meet the evolving demands of its audience.
With the backing of HTGF and other venture investors, TRAIT stands ready to reshape perceptions of fitness, advocating for a balanced lifestyle that incorporates modern technology with traditional coaching methods.
Future Prospects and Industry Impact
TRAIT is positioned to make a significant impact on the fitness industry, setting new benchmarks with its AI-driven, community-oriented focus. The app’s innovative approach is likely to influence future fitness solutions.
The platform’s potential in supporting a sustainable, active lifestyle is aligned with rising trends that prioritise holistic well-being. As TRAIT’s influence grows, it can inspire a broader adoption of tech-savvy, empathetic training models across the globe.
TRAIT’s strategic initiatives reflect a forward-thinking vision, intending not only to fulfil current market needs but also to anticipate and shape the evolving landscape of fitness technology.
Strategic Investment and Growth Plans
With €1 million secured, TRAIT can accelerate its development plans, refining its AI platform and expanding its reach to more athletes. This funding will bolster the company’s growth strategy, ensuring long-term sustainability and success.
The investment underpins efforts to deliver a seamless experience that blends intuitive technology with user-friendly design, further positioning TRAIT as a leader in the AI fitness market.
In Summary
TRAIT’s rebranding and funding surge are pivotal in enhancing their innovative, AI-driven training app, which blends empathy with performance to support athletes in achieving their goals.
With its recent rebranding and funding success, TRAIT is set to redefine personalised training experiences. Its approach combines empathetic AI and community support, setting a new standard in fitness.
