Riviera Travel experiences a significant 50% increase in trade sales this wave period, highlighting the success of its strategies and partnerships.
- The growth is credited to enhanced engagement with agents and strengthening of the trade team, underscoring Riviera’s commitment to collaboration.
- Key itineraries contributing to this rise include popular river cruises and tours like The Blue Danube and Classical Spain, showcasing high demand.
- The company is setting its sights on further expansion, with new products such as Grand Journey to Canada and India featuring among best-sellers.
- As an incentive, travel agents are rewarded with a chance to win prizes for bookings, reinforcing Riviera’s supportive approach.
Riviera Travel has reported a remarkable 50% surge in trade sales compared to the previous year, marking a notable achievement in the current wave period. This significant growth is largely attributed to Riviera’s proactive efforts in engaging more effectively with travel agents and bolstering its trade team. Such strategic initiatives highlight Riviera’s commitment to strengthening partnerships within the industry.
Vicky Billing, head of trade and partnerships, emphasised the role of these partnerships, stating: “These results are testament to the hard work we have put in to build our trade partnerships and demonstrate what a brilliant job travel agents are doing to spread the word about Riviera.” This statement underlines the collaborative efforts between Riviera and the agents, fostering mutual success and growth.
The success of specific itineraries has played a crucial role in this sales boost. Notably, river cruises like The Blue Danube, The Douro, Porto and Salamanca, and Rhine Cruise to Switzerland have been exceptionally popular. Likewise, Classical Spain and the newly introduced Grand Journey products to Canada and India have also been among the top sellers, indicating a diverse range of sought-after travel experiences offered by Riviera.
Riviera Travel’s forward-looking approach includes ambitions to grow even further by optimising their trade team’s ability to meet agents’ needs. Vicky Billing remarked on this potential for growth, stressing the importance of equipping the trade team to support agents effectively.
Furthermore, Riviera’s wave incentive programme engages agents by entering them into a draw for a variety of prizes, such as all-expenses-paid escorted tours, when they make a booking. This initiative is indicative of Riviera’s appreciation and recognition of its agents’ contributions to its ongoing success.
Riviera Travel’s strategic partnerships and innovative initiatives have played a pivotal role in achieving substantial growth in trade sales, paving the way for future expansions.
