The Very Group has unveiled a groundbreaking retail media network, known as the Very Media Group. This initiative aims to enhance brand connectivity through its expansive digital platform.
In collaboration with SMG, the Very Group seeks to leverage its significant customer base and creative expertise. This strategic partnership underscores a shift towards comprehensive data-driven insights, setting a new standard in retail media engagement.
A New Era of Retail Media
The launch of the Very Media Group marks a significant advancement in retail media, heralding a new era of innovative brand engagement. Using its extensive digital reach, the Very Group, known for operating online retail giants Very and Littlewoods, is set to transform how brands interact with consumers. This venture, crafted in partnership with SMG, promises to deliver unparalleled access to detailed consumer insights.
Harnessing Data for Deeper Insight
Unlike traditional retail media networks, the Very Media Group will not solely depend on loyalty data. Instead, it will integrate personal, shopping, and financial information to provide a nuanced understanding of consumer behaviour. This comprehensive data amalgamation aims to revolutionise retail media strategy.
By dissecting individual shopping behaviours and mapping customer journeys, brands can now tailor their marketing more precisely. The implications for targeted advertising are profound, offering a more personalised shopping experience for millions of customers.
The Expertise Behind the Innovation
Jessica Myers, Chief Customer Officer of the Very Group, highlights the unique expertise driving this initiative. She asserts that the company’s vast data resources and creative capacity will significantly enhance brand connectivity.
The strategic decision to combine internal retail media expertise with industry-leading partners exemplifies the Very Group’s commitment to innovation. This partnership aims to deliver superior access to UK and Ireland families, reshaping the retail media landscape.
The success of campaigns like ‘Let’s Make It Sparkle’ underscores the potential for increased brand sentiment and customer engagement within this new framework.
Leveraging Technology Partnerships
By integrating with Criteo’s Commerce Media Platform, the Very Media Group offers brands advanced tools for digital engagement. This technological integration is pivotal for accessing the group’s extensive online resources and customer insights.
Expanding beyond digital engagement, the platform will also offer above-the-line advertising, influencer marketing, and experiential campaigns. This expanded offering enables brands to engage consumers across multiple channels, enhancing market reach.
Broadening the Horizons with SMG
Sam Knights, CEO of SMG, emphasises the value of the Very Group’s diverse brand representation. Covering sectors from sports to electronics, this collaboration combines robust customer data with cutting-edge technology.
This convergence provides brands with the tools to craft more compelling and efficient marketing campaigns. The collaboration empowers brands to connect with their audiences on a deeper level, fostering loyalty and driving growth.
The SMG partnership is critical in broadening the Very Media Group’s capabilities, ensuring brands benefit from state-of-the-art technological and strategic support.
A Strategic Expansion
The Very Media Group is poised to extend its capabilities to more than 200 brands, greatly enhancing its retail media footprint. The aim is to provide brands with enhanced access and connectivity to a diverse customer base.
As the Very Group broadens its retail media services, it remains dedicated to offering top-notch access to valuable consumer insights. This strategic expansion is designed to meet the evolving needs of modern brands.
Conclusion
The Very Media Group’s launch signifies a pivotal moment in retail media, promising to reshape brand strategy through enhanced data integration and technological advancement.
In reimagining retail media, the Very Group sets a new precedent in data utilisation and brand engagement. This initiative is poised to redefine market strategies, offering brands unprecedented access to consumer insights, ultimately fostering increased brand loyalty and growth.
