The Good Travel Franchise is set to transform its service offering by joining the Advantage Travel Partnership’s AtolPlus scheme. This strategic alliance allows its agents to sell flexible, dynamic travel packages for the very first time.
The Good Travel Franchise has embraced an exciting development by joining the Advantage Travel Partnership’s AtolPlus scheme. This strategic move enables their agents to sell dynamic packages for the first time. With 15 members currently on the scheme, AtolPlus facilitates the sale of flexible travel packages under the central Advantage Atol licence, expanding the opportunities available to agents significantly.
This development is particularly beneficial for The Good Travel Franchise’s 25 franchise members, who can now offer a variety of competitively-priced and financially protected packages. Importantly, the franchise’s relationship with existing tour operators remains a priority. However, AtolPlus offers a valuable tool for closing sales where cost has been a barrier to conversion.
Jake Cullum Hollins, the Chief Executive of The Good Travel Franchise, expressed excitement about this new opportunity. Access to more travel products and competitive pricing are key features of the AtolPlus scheme that could help agents retain existing clients and attract new business. By allowing franchise owners control over their commission margins, the scheme offers significant flexibility in revenue generation.
Simplified access to competitively priced holidays is one of the main client benefits. The flexibility to choose from a broader range of holiday products enhances client satisfaction. These options fill gaps in product availability while remaining economically attractive, demonstrating The Good Travel Franchise’s commitment to customer-centric service.
Hollins extended gratitude to Advantage for facilitating this significant business enhancement. Mark Pullen, Advantage’s trading and operations manager, echoed these sentiments, emphasising the broad range of dynamically packaged holidays offered under AtolPlus. The collaboration leverages Advantage’s global buying power, thus offering differentiated products and substantial value to their members.
The integration of AtolPlus represents a strategic shift, promoting competitive pricing and a broader selection of holiday products. Such initiatives consolidate The Good Travel Franchise’s position in the market by aligning with emerging trends and consumer demand for tailored travel experiences. This partnership marks a progressive step for travel agencies, potentially inspiring similar strategies industry-wide.
The incorporation of AtolPlus into The Good Travel Franchise’s offerings signifies a proactive strategy in enhancing service delivery. The emphasis on flexibility and competitive pricing under this scheme not only benefits the franchise members but also fosters a robust business model, where client needs and market dynamics align seamlessly.
In conclusion, The Good Travel Franchise’s integration with the AtolPlus scheme represents a significant enhancement in their service delivery, promising more choice and competitive pricing for their clients.
