The Entertainer, a prominent toy retailer, has successfully executed an extensive expansion within Tesco stores across the UK and Ireland, completing over 850 toy concessions in collaboration with the grocery giant.
- Taking merely eight months, The Entertainer’s rapid deployment saw an average of 100 new concessions established monthly, underscoring the swift operational prowess of the retailer.
- The initiative brought more than 4.5 million toys into Tesco stores, solidifying The Entertainer’s position as a leading toy provider in the region.
- A newly opened distribution centre was crucial in supporting this expansive roll-out, effectively meeting the demand for toys generated by the partnership with Tesco.
- Andrew Murphy, CEO of The Entertainer, expressed pride in the achievement and acknowledged the significant support received from Tesco staff, enhancing their retail footprint considerably.
The Entertainer, a leading player in the toy retail sector, has completed an ambitious expansion by rolling out over 850 toy shop-in-shops within Tesco outlets in the UK and Ireland. This substantial project was completed in a brisk eight-month period, showcasing the retailer’s efficiency and capability in scaling operations quickly and effectively.
The deployment of these concessions averaged 100 new openings per month, highlighting The Entertainer’s ability to manage logistical complexities and underlining its commitment to providing wide-reaching access to its products.
More than 4.5 million toys were distributed and stocked in these concessions, establishing The Entertainer as the retailer with the most significant presence of toy products in the UK and Ireland. This strategic collaboration with Tesco not only broadens The Entertainer’s market access but also enhances consumer convenience by placing their offerings within easy reach.
A key enabler of this large-scale roll-out was a new distribution centre, which played a pivotal role in managing and fulfilling the surge in demand created by the partnership with Tesco. This facility was instrumental in maintaining stock levels and ensuring the seamless operation of the newly established concessions.
In acknowledging the success of this endeavour, The Entertainer’s CEO, Andrew Murphy, remarked on the substantial support from Tesco’s team, which was vital in reaching 90% of UK’s shopper demographic with their extensive toy range. Murphy highlighted the partnership as a significant step in expanding their innovative ‘Toy Box’ retail solution for multi-category retailers, indicating an intent to pursue further partnerships both domestically and internationally.
The Entertainer’s strategic partnership with Tesco marks a pivotal moment in expanding their retail influence, setting a robust foundation for future growth.
