Exploring the dual role of AI in fashion retail, Paul Hornby of The Very Group highlights its transformative potential.
At the Drapers Future of Fashion conference, he shared insights into strategic AI applications.
At the Drapers Future of Fashion conference, Paul Hornby, director of digital customer experience at The Very Group, elucidated the transformative effect of AI on fashion retail. The integration of AI technologies is reshaping the industry landscape, offering both challenges and opportunities that businesses must tactfully navigate. Hornby emphasised the importance of strategic implementation to leverage AI’s potential effectively.
Hornby reiterated the need for companies to set boundaries to prevent AI misuse. He suggested establishing ethical guidelines to govern AI deployment, ensuring technology enhances rather than exploits customer interactions.
The Very Group leverages AI to refine its customer experience strategies, focusing on products that align closely with individual preferences. This approach underscores the need for ongoing customer feedback to fine-tune AI systems perpetually.
He expressed that training the workforce to work alongside AI is imperative. Upskilling employees ensures that they can efficiently handle new tools and adapt to AI-enhanced environments.
Hornby anticipates that AI will not only enhance operational efficiency but also foster creative innovations, offering brands new avenues for growth.
Paul Hornby’s insights at the conference encapsulate the dual nature of AI as both a tool and a challenge in the realm of fashion retail. His remarks highlight a path forward that intertwines ethical considerations with technological advancement, showcasing AI’s potential to transform, yet demanding careful stewardship.
Hornby’s discourse offers a blueprint for leveraging AI’s potential while addressing ethical challenges.
His vision underscores a balanced approach in incorporating AI to revolutionise the fashion industry.
