Tesco has expanded its online beauty offerings, adding over 450 products.
- Customers can now order makeup from Maybelline, L’Oreal Paris, and Essie.
- This move builds on the previous addition of Rimmel and Sally Hansen last year.
- Maybelline is the top-searched brand on Tesco’s platform.
- Beauty sales have increased since products became available online.
Tesco has significantly expanded its online beauty product range by adding more than 450 new items from renowned brands like Maybelline, L’Oreal Paris, and Essie. This expansion allows customers to conveniently purchase their favourite cosmetics either for home delivery or using the click-and-collect service from most large stores.
The decision to broaden the range follows insightful data revealing that Maybelline ranks as the most searched cosmetics brand on Tesco’s website. This comes after the successful addition of Rimmel and Sally Hansen products to the online platform and app last year, which marked the beginning of heightened consumer interest in accessing high-demand beauty products online.
Marianne Aitken, Tesco’s category director for beauty and personal care, emphasised the convenience this step provides by stating, “Delivering beauty products from Maybelline, L’Oreal Paris, and Essie direct to customers, or for convenient collection from the majority of our large stores, means that we can save customers a trip and help them get even more choice and great value from Tesco.”
This enhancement comes with the launch of a promotional offer available to Clubcard members, featuring a three-for-two deal on all cosmetic products. This offer is accessible both in-store and online, covering popular items such as the Maybelline Sensational Sky High Mascara and L’Oreal Paris Paradise Waterproof Mascara.
Sales data indicate a noticeable uptick in the beauty segment since the integration of these products into Tesco’s digital shopping options. The strategic decision aligns with consumer preferences, ensuring that Tesco remains a competitive player in the online beauty market by leveraging data-driven insights and offering attractive deals.
Tesco’s strategic expansion of its online cosmetics range showcases its commitment to meeting customer demands and enhancing shopping convenience.
