John Lewis unveils its much-anticipated Christmas advert for 2024.The ad depicts a sister’s frantic search for a last-minute gift.Sally, the protagonist, embarks on a journey through…
John Lewis releases the second advert in its ‘golden quarter’ trilogy, focusing on holiday gifting.The campaign, ‘Give Knowingly’, highlights customer wisdom in choosing gifts for loved…
Every festive season, John Lewis captivates audiences with its compelling and heartwarming advertisements. This year, the renowned department store continues its tradition by unveiling the second…
John Lewis, under the strategic direction of Peter Ruis, is embarking on a bold venture to double its presence in the fashion industry.By capitalising on market…
John Lewis plans to double its fashion business as part of a strategic growth initiative.Executive director Peter Ruis identifies market consolidation as a significant growth opportunity.John…
John Lewis has unveiled a new advertising campaign revisiting its iconic ‘Never Knowingly Undersold’ promise. The campaign, crafted by Saatchi & Saatchi, taps into the brand’s…
John Lewis marks 100 years of its ‘Never Knowingly Undersold’ promise with an evocative campaign. This initiative not only commemorates a historical milestone but also aims…
Celebrating a century of ‘Never Knowingly Undersold’, John Lewis launches the first part of its trilogy of Christmas adverts.The campaign resurrects the firm’s iconic price promise,…
The Entertainer has stirred attention with a playful critique aimed at John Lewis. The matter stems from price comparisons, igniting conversations around competitive pricing.Social media offered…
In a playful twist on retail competition, The Entertainer has taken to social media to highlight an amusing disparity in pricing with John Lewis.This light-hearted exchange…
