Addressing content fragmentation in travel, the Business Travel Association calls for a unified industry approach.The rising complexity in distribution channels is leading to increased frustration among…
The introduction of New Distribution Capability (NDC) technology by airlines is reshaping the landscape of airline sales and distribution. Travelport highlights various complexities associated with this…
In a recent strategic pivot, American Airlines acknowledged the limitations of its aggressive NDC technology implementation. By prioritising adaptation and collaboration, the airline seeks to mend…
British Airways, in tandem with American Airlines, embarks on a transformative journey with new distribution capability technology, unifying visions while navigating distinct pathways.This collaboration underscores the…
