John Lewis reveals its Christmas 2024 advert, celebrating sisterhood and 1990s Britpop.The advert premieres on social media and TV, featuring Richard Ashcroft’s “Sonnet.”A TikTok talent search…
John Lewis unveils its much-anticipated Christmas advert for 2024.The ad depicts a sister’s frantic search for a last-minute gift.Sally, the protagonist, embarks on a journey through…
Retailers launched their festive adverts despite economic pressures.Experts dissected the success and tone of various adverts.Some ads lack the traditional emotional appeal of past years.Certain adverts…
This festive season is set to witness a monumental investment in Christmas advertising, with brands poised to spend a record-breaking £10.5 billion.Data from Advertising Association (AA)…
John Lewis has revitalised its historic Oxford Street flagship with a £6.5 million makeover, enhancing customer experience.A revamped beauty hall now features a 25% increase in…
John Lewis has entered a partnership with Made.com, owned by Next, to launch a new sofa showroom in London.The collaboration introduces Made.com’s showroom within John Lewis’…
John Lewis initiates an unprecedented recruitment drive to bolster its workforce for the Christmas period, employing a record 12,500 temporary staff.The recruitment initiative represents the largest…
John Lewis is rejuvenating its Oxford Street store, marking a significant £6.5m investment.The store serves as a testing ground for new retail concepts ahead of broader…
John Lewis has unveiled a transformative insights platform in collaboration with Dunnhumby, aiming to synergise brand and shopper interactions.The platform utilises AI and BI technology to…
