While tech giants like Google, Meta, Amazon, TikTok, and Apple have long dominated digital advertising, Reddit is rapidly gaining ground. The platform is quietly establishing itself…
Ozone, a digital advertising platform in Manchester and London, partners with Mediahuis in Ireland.Mediahuis is a key player in Irish journalism, reaching millions with titles like…
Amazon has recently claimed a significant lead over Google by outpacing it with a 15% ad growth rate, showcasing its position in the tech market.The end…
Artificial intelligence (AI) is revolutionising various industries, with marketing witnessing significant transformations.AI’s ability to analyse vast consumer data provides businesses with insights to craft targeted, personalised…
Taboola’s latest innovation, ‘Abby’, emerges as a potential game-changer in digital advertising, offering an effortless campaign management solution. By employing a chat interface, it simplifies tasks…
With Meta Platforms’ stock climbing a remarkable 66% this year, market analysts are increasingly optimistic about its future prospects.This optimism is fuelled by anticipated positive third-quarter…
The Coalition for Privacy Compliance in Advertising (CPCA) and the Information Commissioner’s Office (ICO) have united to craft a pioneering privacy certification for digital advertising technology.…
Pushkar Singh has emerged as a transformative force in digital advertising, driving the integration of AI to enhance campaign effectiveness. With innovations such as Performance Max,…
Google’s dominance in the digital advertising sector has sparked accusations from the UK’s Competition and Markets Authority (CMA).The regulator suggests the tech behemoth may be exploiting…
The travel industry faces significant obstacles, with consumer demand presenting a primary growth challenge.Operational challenges persist as a top concern, albeit slightly reduced from the previous…
